Key Responsibilities

Editorial & Content Quality

- Review, edit, and proofread content across Health, Travel, and Motor insurance categories.
- Ensure content accuracy, consistency, tonality, and alignment with brand guidelines.
- Simplify complex insurance topics into user-friendly, engaging content.

SEO Coordination & Optimization

- Work closely with the SEO team to understand content requirements, keyword strategies, and optimization priorities.
- Translate SEO briefs into high-quality, search-optimized content.
- Optimize content based on SEO best practices, including keyword integration, meta tags, readability, and structure.
- Conduct regular content audits to improve organic search performance.
- Identify content gaps and opportunities in collaboration with the SEO team.
- Ensure alignment with evolving search engine algorithms and ranking factors.

Agency Coordination

- Act as the primary point of contact for content agencies.
- Share transparent briefs (aligned with SEO inputs), guidelines,



and feedback with external vendors.
- Ensure timely delivery of content as per publishing schedules.
- Monitor agency output for quality, compliance, and SEO effectiveness.

Stakeholder Management

- Collaborate with internal teams (Product, Marketing, Compliance, Legal) for content approvals and updates. (If any)
- Align content with product features, regulatory requirements, and business objectives.

Content Compliance & Governance

- Ensure all content adheres to IRDAI guidelines and internal compliance frameworks.
- Maintain version control and documentation for content updates.

Performance Monitoring

- Track content performance using analytics tools (Google Analytics, Search Console, etc.).
- Work with the SEO team to evaluate performance and recommend improvements based on traffic, rankings, and engagement metrics.

📌 Senior Manager - Digital Business Group (Mumbai)
🏢 HDFC ERGO General Insurance
📍 Mumbai