About EarlySalary:
EarlySalary is an instant line of credit to young working Indians. EarlySalary is a pioneer in introducing instant loans & salary advances and has disbursed over Rs.4,000Cr worth of loans on its platform and currently disbursed nearly 100,000 loans a month and is considered one of the largest Digital Consumer FinTech Lenders in the country. EarlySalary is a series C funded start-up and has raised multiple rounds of investment from global investors including Eight Roads (Fidelity) Ventures & Chiratae (IDG) Ventures and is considered one of the fastest-growing FinTech start-ups in India. With a explicit focus to disrupt the finance and banking domain, EarlySalary has built a strong team focused on building Technology, mobile platform, Risk & AI/ML models to better decisioning and real-time lending. As a full-stack lender we manage both sides of the business building better technology and products for powering our lending platform and build ML models for better risk mitigation and giving real-time decisions to our customers. Our ML & Risk Analytics Stack & Practice is focused on building a better Risk Score Card & building a high amount of automation. EarlySalary is considered one of the fastest & most automated lenders in the Industry. Job Title : Performance Marketing Manager Experience : 3 – 4 years Job location : Pune Core Responsibilities:
• Manage paid marketing web and App platforms for EarlySalary.
• Managing paid advertising campaigns across all the platforms (FB, IG, TikTok,
AdWords, Programmatic and etc).




• Bring fresh perspectives and strategic thinking to drive results and proactively
solve problems.
• Create and execute robust reporting to showcase current results and target
KPIs.
• Contribute to marketing and creative brainstorming initiatives.
• Consistently manage and optimize all paid advertising campaigns.
• Manage channel spend and budget, as well as consistently measure campaign
results.
• Analyse marketing trend and competitors for campaign optimization.
• Produce detailed analysis and reports for online platforms.
• Responsible for regular reporting of mobile app and web campaigns and
performance against KPI
• Data analysis with the use of tools like GA, Appsflyer, etc, and implementation
of results.
• Collaborate with creative and content teams for mobile and web campaign
assets, landing pages, product enhancements, etc Preference and Experience:
• Excellent understanding of digital marketing concepts and best practices
• Experience working on major digital marketing platforms like AdWords,
Facebook, LinkedIn
• Experience in the executing mobile and web marketing campaigns and
reporting
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• Experience in an Internet firm or Mobile App marketing companies is essential.
• BFSI domain experience will be having advantage. Academic qualifications :
• Graduate / MBA
• Fields of study: Marketing, Business, Communication

📌 Performance Marketing Manager (Pune)
🏢 EarlySalary
📍 Pune