Performance Marketing & Demand Generation

- Plan, execute, and optimize paid campaigns across Google Ads, Linked In Ads, Microsoft Ads, Meta Ads, You Tube Ads, and Display Networks.

- Manage and scale monthly marketing budgets from ₹10 Lakhs to ₹1 Crore+.

- Drive qualified leads, demo bookings, free trial signups, and revenue opportunities.

- Develop and execute full-funnel demand generation campaigns across multiple geographies.

Account-Based Marketing (ABM)

- Build and execute ABM campaigns targeting enterprise and mid-market accounts.

- Create audience segments based on industry, company size, intent signals, and buying stages.

- Work closely with sales teams to align target account strategies.

Marketing Automation & Lead Nurturing

- Design and implement automated lead nurturing workflows.

- Manage integrations between CRM, marketing automation, and advertising platforms.

- Develop lead scoring models and lifecycle marketing programs.

- Optimize lead handoff processes between marketing and sales.

Conversion Rate Optimization (CRO)

- Improve landing page conversion rates and user journeys.

- Conduct A/B testing on ads, landing pages, forms, and CTAs.

- Analyze funnel performance and identify drop-off points.

- Increase visitor-to-lead and lead-to-customer conversion rates.

Analytics & Revenue Attribution

- Build dashboards and reports using GA4, GTM, Looker Studio, and CRM platforms.

- Track and report on CPL, CAC, ROAS, Pipeline Contribution, and Revenue Attribution.

- Implement multi-touch attribution models.

- Provide actionable insights to improve campaign performance and marketing ROI.

Growth & Innovation





- Identify current acquisition channels and growth opportunities.

- Test emerging platforms, AI tools, and audience targeting strategies.

- Monitor industry trends and competitor activities.

- Collaborate with Product, Sales, and Customer Success teams to improve go-to-market performance.

Requirements

- 3–8 years of experience in Performance Marketing and Demand Generation.

- Proven experience managing B2B SaaS or Technology marketing campaigns.

- Expertise in Google Ads, Linked In Ads, Microsoft Ads, and Meta Ads.

- Robust knowledge of marketing automation and CRM systems.

- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio.

- Strong analytical and data interpretation skills.

- Experience managing high-value marketing budgets.

- Excellent communication and stakeholder management skills.

Preferred Skills

- Experience in AI, SaaS, Mar Tech, Sales Tech, CRM, or Lead Generation platforms.

- Hands-on experience with Zoho CRM, Hub Spot, Salesforce, or Marketo.

- Knowledge of ABM platforms such as Demandbase, 6sense, or Zoom Info.

- Experience with website visitor intelligence and intent data platforms.

- Familiarity with AI-driven marketing tools and automation technologies.

Key Performance Indicators (KPIs)

- Generate 600+ Marketing Qualified Leads (MQLs) per month.

- Achieve target Cost Per Lead (CPL) and Customer Acquisition Cost (CAC).

- Deliver 175+ qualified demo bookings per month.

- Generate ₹50 Lakhs+ marketing-influenced pipeline monthly.

- Maintain ROAS of 4X or higher.

- Improve landing page conversion rates above industry benchmarks.

- Increase marketing contribution to revenue and ARR growth.

📌 Performance Marketer (India)
🏢 InFynd
📍 India