This role is for one of the Weekday's clients

Salary range: Rs 1200000 - Rs 3000000 (ie INR 12-30 LPA)

Min Experience: 4 years

Location: Bengaluru

JobType: full-time

We are seeking a Store Expansion Lead to own and scale the new store growth funnel—from lead generation to final store launch. This is a revenue-first role focused on building predictable, scalable expansion engines within a lead-driven sales model, with direct accountability for store-level outcomes.

Key Responsibilities

A. Expansion Strategy & Demand Architecture

- Design and execute the lead generation strategy for new store expansion across digital and offline channels.
- Define expansion funnel targets, capacity planning, and throughput metrics (leads, meetings, onboarding).
- Partner with leadership to translate expansion roadmaps into clear demand and revenue requirements.

B. Digital Demand & Agency Management

- Manage external agencies and vendors across budgets, creatives, targeting, and cost-per-lead (CPL) goals.
- Evaluate campaign performance, messaging, and channel effectiveness to improve lead quality.
- Build structured experimentation frameworks to continuously enhance conversion and scalability.

C. Expansion Funnel Ownership

- Own and manage the expansion funnel within CRM systems (Kylas or equivalent).
- Define lead qualification criteria, stage gates, and handoff processes across marketing, sales, and operations.
- Track and optimize funnel performance from raw leads through onboarding and store launch.

D. Sales Enablement & Conversion Programs

- Partner with inside sales and field teams to improve scripts, cadences, and conversion playbooks.




- Design and run structured programs to improve lead-to-meeting and meeting-to-onboarding conversion rates.
- Act as the central program owner coordinating marketing, telesales, field teams, and operations.
- Run cross-channel experiments to identify and scale high-impact growth levers.

E. Expansion Analytics & Performance Management

- Own dashboards and reporting for key metrics, including:
- Cost per Lead (CPL), Cost per Qualified Lead (CPQL), and Customer Acquisition Cost (CAC)
- Percentage of relevant leads
- Lead-to-meeting and meeting-to-onboarding conversion rates

- Identify funnel bottlenecks and drive targeted interventions to improve throughput.
- Present actionable expansion insights and performance updates to leadership.

What We’re Looking For

- 4+ years of experience in growth, revenue, sales strategy, consulting, or go-to-market roles.
- Strong background in high-growth startups, consulting firms, or scaled consumer businesses preferred.
- Proven experience working closely with sales teams and managing lead-based funnels.
- Exposure to retail, franchise, real estate, telecom, fintech, or multi-location business models is a strong advantage.

Skills & Mindset

- Strategy-first, execution-focused approach.
- Solid commercial and sales-oriented mindset.
- Structured thinker with strong program and funnel management discipline.
- High ownership and ability to influence cross-functional teams without direct authority.
- Deeply data-driven with strong analytical and experimentation capabilities.

Skills

Sales Funnels · Funnel Optimization · Lead Generation · Sales Operations · Business Expansion · New Store Openings

📌 Store Expansion Lead (Bengaluru)
🏢 Recognized
📍 Bengaluru