Snr SEO (Sahibzada Ajit Singh Nagar)

Snr SEO (Sahibzada Ajit Singh Nagar)

01 Aug
|
Recognized
|
Sahibzada Ajit Singh Nagar

01 Aug

Recognized

Sahibzada Ajit Singh Nagar

Job Title: Senior SEO Developer / SEO Lead




Location: Mohali


Company: Zouma






Role Overview


We are looking for a Senior SEO Developer / SEO Lead who will own and scale organic growth across national and local search.


This role goes beyond rankings. You will lead SEO strategy, technical SEO, local & franchise SEO, and drive revenue -focused organic growth supporting store visits, online orders, and franchise expansion.





Key Responsibilities


1. SEO Strategy & Leadership


- Own and define the end -to -end SEO strategy for national and franchise -level pages


- Align SEO initiatives with brand growth, footfall, online orders, and expansion goals


- Convert business objectives into measurable organic KPIs


- Act as the primary SEO owner across teams and stakeholders





2. Local & Franchise SEO (Core Focus)

- Build and scale local SEO frameworks for multiple franchise locations


- Manage and optimize at scale:


- Google Business Profiles (GBP)


- Location landing pages (NAP consistency, schema, menus, reviews)


- Drive “near me”, discovery, brand & non -brand local searches


- Create scalable SEO processes for new franchise launches





3. Technical SEO Excellence

- Lead technical SEO audits and implementation, including:


- Core Web Vitals


- Crawlability, indexing & site architecture


- Mobile -first optimization


- JavaScript & rendering (if applicable)


- Work closely with developers to ensure SEO -by -design during releases


- Implement structured data (Schema):


- LocalBusiness


- Restaurant





- Menu


- Reviews & FAQs





4. Content & Search Intent Optimization

- Define and execute search intent–driven content strategy (brand, local, commercial, informational)


- Collaborate with content and design teams to:


- Optimize menus, landing pages, blogs, and campaigns


- Improve conversion rates from organic traffic


- Guide and mentor junior SEO/content resources





5. Analytics, Reporting & ROI

- Track and report on:


- Organic traffic & keyword growth


- Local pack rankings & visibility


- Store -level organic performance


- Conversions (orders, calls, directions)


- Use tools such as:


- Google Search Console


- GA4


- Ahrefs / SEMrush / Screaming Frog


- Local rank tracking tools


- Present clear insights to management and franchise stakeholders





6. Competitive & Market Analysis

- Monitor competitors within the UK QSR / burger segment


- Identify opportunities for:


- Category leadership


- Local SERP gaps


- Branded search protection


- Adapt SEO strategy based on campaigns, seasonality, and store launches





Requirements

Must -Have





- 6–10+ years of SEO experience


- Minimum 3 years in a Senior / Lead SEO role


- Strong experience with multi -location or franchise SEO


- Deep understanding of the UK local search ecosystem


- Strong technical SEO expertise


- Hands -on experience managing GBP at scale


- Strategic thinker with execution capability



Nice -to -Have (Strong Advantage)

- Experience in QSR, food brands, retail chains, or hospitality


- Exposure to ecommerce + local SEO hybrid models


- Understanding of online food ordering journeys


- Experience mentoring or managing SEO team members



Mindset We’re Looking For

- Strategic, yet hands -on


- Data -driven and ROI -focused


- Comfortable working cross -functionally (tech, content, marketing)


- Ownership -driven and growth -oriented


- Understands brand + local intent, not just keywords



What Success Looks Like

- Improved local pack rankings across franchise locations


- Consistent growth in store -level organic visibility


- Increase in organic -driven:


- Website traffic


- Online orders


- Calls and directions


- SEO -ready framework for current franchise rollouts





Benefits
- Be part of a rapidly expanding UK franchise brand


- Own SEO end -to -end with real business impact


- High visibility role influencing revenue and growth


- Opportunity to build scalable SEO systems, not just maintain rankings





📌 Snr SEO (Sahibzada Ajit Singh Nagar)
🏢 Recognized
📍 Sahibzada Ajit Singh Nagar

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