01 Aug
|
Important Business
|
Noida
01 Aug
Important Business
Noida
Job Description: SEO Specialist
Role: SEO Specialist
Location: Noida (Hybrid)
Shift: UK
Role Overview
We are hiring an experienced SEO Specialist / SEO Manager
(5 to 8 years) who can drive consistent organic growth through a strong mix
of technical SEO, on -page optimization, content strategy, and performance
analysis. This role requires someone who thinks in systems, spots patterns
in data, and turns insights into ranking wins and qualified pipeline.
Key Responsibilities
SEO Strategy and Execution
- Own
and execute the SEO roadmap to grow organic traffic, rankings, and
conversions.
- Conduct keyword research and prospect mapping aligned to business goals,
ICP, and intent.
- Build
content SEO plans: topic clusters, pillar pages, internal linking
strategy, and content briefs for writers.
- Optimize
existing content through content refreshes, pruning, and consolidation to improve performance.
Technical SEO
- Perform
and lead technical SEO audits: crawlability, indexing, site
architecture, Core Web Vitals, structured data, redirects,
canonicalization, sitemap/robots, duplicate content, pagination, and
broken links.
- Partner
with developers to implement fixes and ensure SEO best practices in
releases.
- Monitor
site health using tools like Google Search Console, GA4, Screaming
Frog, Ahrefs/SEMrush, etc.
- ASO
(App Store Optimization) exposure is a plus: keyword optimization for
app listings, conversion optimization (screenshots/video), ratings/reviews
strategy, and performance tracking.
On -Page and Content Optimization
- Optimize
metadata,
headings, schema, URL structure, image SEO, and internal links.
- Ensure
content meets E -E -A -T expectations and is aligned to search intent
and SERP patterns.
- Support
landing page SEO improvements for higher organic conversion.
Off -Page SEO and Authority Building
- Manage
ethical link -building and digital PR initiatives (guest posts,
outreach, partnerships, brand mentions).
- Track
backlink health, disavow risks where needed, and maintain a clean link
profile.
Reporting and Analytics
- Track
and report on SEO KPIs: traffic, rankings, CTR, conversions, assisted
conversions, crawl/index status, and content performance.
- Build
SEO dashboards and present insights to stakeholders with clear action
plans.
- Run
experiments (A/B where possible), document learnings, and scale what
works.
agency experience preferred).
dev teams.
ability to improve rankings and grow organic traffic + conversions (not just vanity keywords).
planning.
with data, attribution thinking, and communicating impact clearly.