At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.

n

Overview

- We are seeking a dynamic and strategic individual to join our team as a Senior Research Analyst. In this role, you will take research ownership of a survey product designed to collect psychographic data from respondents online. This data is a crucial resource for our clients to gain deep insights into their audiences. Additionally, the data you manage will serve as a foundational element for other products within our organization. We are looking for a candidate with a strong background in quantitative survey-based market research.

Responsibilities

- Responsibilities
- Create detailed research analyses focused on the effectiveness of advertising on a variety of media platforms using established test vs control methodology
- Decide on the correct analytic approach(es) to measure campaigns and evaluate question selection/wording
- Work directly with clients from the study kickoff phase through to delivery
- Perform strong quality assurance checks on poll grammar and tone, data collection during survey flight, and finalized reports
- Investigate/raise questions when issues are discovered and proactively work to help find the root cause and resolve them




- Work as part of a team to create research solutions for new product developments that would better serve our clients
- Design and implement brand impact surveys and analyze and interpret findings as necessary
- Responsible for supporting survey-based primary research quote requests and project work (cost/feasibility requests, survey design, field management, and report slide creation).
- Drafting proposals, pricing & performing feasibility checks
- Drafting/Editing Survey QuestionnaireOnline survey link checking
- Preparing Analysis Plan(detailing Tables specifications)Coordinating with the various teams (Programming, Data processing, Open End Coding, Translations, etc.)
- Fieldwork monitoring/ communication
- Sample performance and analysis
- Managing sampling process
- Preparing PowerPoint report template - Participate in creating research reports
- Report population and quality checking Analysis and report writing -
- Analysing and summarizing the data to answer client questions and provide meaningful recommendations
- Work on different tools – SPSS, Decipher, Primelingo /Scarborough database, Data Visualization tool(Displayr) etc.




- Notifies project lead/manager of any problem/risk areas on timely basis.Coordinate with multiple project members/ teams for query solving and keeping track of project timelines.
- Responsibility for the quality of deliverables; error-free.
- Guide clients in the interpretation of results of analytics, partnering with the global clients insights team to present results directly to agencies, advertisers, and media companies
- Interact and partner with global clients insights team t based out of U.S. to ensure a smooth delivery of projects.
- Mentor junior teammates, reviewing their work and supporting them on more complex designs and processes

Qualifications and Experience:

- MBA in Marketing or related field preferred.
- 2-6 years experience in Marketing or Media research preferred
- Knowledge of marketing and advertising a plus, ideally of digital ad unit types and digital ad buying/selling ecosystem
- Positive understanding of survey methodology
- Strong Project Management skills
- Strong interpersonal skills required
- Knowledge of SPSS, VBA, and R scripting language a strong plus
- Very strong quantitative, data tabulation, analytic thinking, and data mining skills
- Excellent skills with Microsoft Office and Google suite of products (especially Excel/Sheets, PowerPoint/Slides)Knowledge of relational databases a plus
- Strong written and verbal communication skills in English
- Strong time management skills
- Ability to deliver under deadlines
- Effective organizational skills and ability to multitask
- Close attention to detail
- Eager to learn and develop skills
- Ability to work across time zones
- Willingness to work in 2pm- 11pm shift

n

📌 Senior Research Analyst. (Mumbai)
🏢 Recognized
📍 Mumbai