About Us

At Karbon, we’re building the future of fintech with our flagship product, AI Accountant. By blending deep financial expertise with cutting-edge automation, we simplify bookkeeping, compliance, and financial operations for India’s fastest-growing businesses. Backed by Y Combinator and leading global investors, Karbon powers 3000+ startups, unicorns, and enterprises nationwide.

JOB SUMMARY:

We are looking for a Senior Performance Marketer to join our AIA Growth Team, focused on driving high-impact, data-driven growth through paid channels. This role requires strong hands-on experience with Google Ads, automation, and B2B marketing, along with a mindset to experiment, optimize, and scale campaigns efficiently.

- 3–5 years of hands-on experience in performance marketing for B2B SaaS or tech

- Deep understanding of Google Ads, and analytics tools

- A growth mindset — love running experiments, reading numbers, and figuring out what works.

- Ownership attitude — you think like a business builder, not just a campaign executor.

What You’ll Do:

- Run and optimize paid campaigns across Meta, Google, and other digital platforms to drive conversions and subscriptions.

- Track and analyze funnel performance and build data-backed growth hypotheses.

- Collaborate with the creative and brand teams to test and iterate ad creatives, landing pages, and messaging.

- Set up, monitor, and report KPIs like ROAS, CAC, LTV, CTR, and conversion rates.





- Build and manage remarketing campaigns to increase customer retention and reduce churn.

- Run A/B experiments to improve acquisition efficiency and discover scalable growth loops.

- Coordinate with marketplaces and affiliates for growth opportunities.

Our Way of Life — The Karbon Values

C – Collaborate to Win
We win together, not alone. We listen, challenge with care, and move as one team.

E – Excel Relentlessly
"Valuable enough" isn’t good enough. We push for world-class in everything we do.

O – Own It End-to-End
We think like founders. We take full responsibility for outcomes—not just tasks.

Perks & Benefits

- Upskilling Policy: Access to courses, tools, and resources to keep learning and growing.

- Team Outings: Offsites and outings to celebrate milestones and build deeper bonds.

- Engagement Initiatives: Hackathons, open demos, and game nights—designed to spark creativity and fun.

- Flexible Work-from-Home: Up to 12 WFH days every 6 months.

- Menstrual WFH: Women employees can avail up to 3 WFH days per month.

- Mobility Benefits: Relocation support and travel allowance.

- Parental Support: Maternity, paternity, and adoption leave.

If you’re passionate about building world-class fintech products, love solving challenging engineering problems, and thrive in fast-moving environments — join us at Karbon.

📌 Senior Performance Marketer (Bengaluru)
🏢 Important Group
📍 Bengaluru