01 Aug
|
Important Group
|
Bengaluru
01 Aug
Important Group
Bengaluru
About CheQ
At CheQ, we’re turning the chaos of credit into a journey that’s clear, rewarding, and even a little fun. With ₹50,000 Cr+ in lifetime payments, a growing tribe of users (30%+ using more than two products), and $16M raised from marquee investors, we’re fast becoming India’s favorite way to go from credit -stressed to credit -smart.
Founded by ex -Flipkart leader Aditya Soni and backed by 3one4 Capital, Venture Highway, Ram Shriram, Lloyd Mathias and more, CheQ isn’t just another fintech, it’s a full -stack credit experience.
Here’s what makes us different:
• Credit, simplified â Track, pay, and optimise every credit card, loan, and bill in one smooth dashboard.
• AI that actually helps â Meet Wisor, India’s first AI -powered credit advisor giving real financial intelligence, not just data.
• More than payments â Rewards, instant loans, and an embedded wallet all stitched into one seamless journey.
We’re here to make managing money feel less like a chore and more like a win
What you’ll be doing
We are looking for a Ninja, who can take over our user acquisition strategy and add both efficiency & scale to it. Senior Manager – Performance Marketing will own the "User Acquisition Engine" of the CheQ app. You will manage high -velocity campaigns on Google & Meta, we also want you to simultaneously playbook for your own ads—ensuring we win not just on cost, but on attention.
Run the Performance Engine
- DoD Campaign Management: Execute and optimize campaigns across Google App Campaigns (UAC) and Meta Ads. You will be responsible for Day -over -Day (DoD) monitoring of spend, Acquisition & Activation numbers pacing & ensure it aligns with monthly plans & target.
- Scale with Efficiency: Continually identify opportunities & run experiments to:
- Increase Scale on existing channels
- Improve CAC without hurting the lower funnel metrics.
- Manage a bunch of affiliates & ensure there’s no hangover from scaling up.
- Full -Funnel Optimization: Move beyond just "Installs/ users".
- Constantly optimize for down -funnel events like First Bill Payment & Revenue/ Transactor to ensure high LTV (Lifetime Value) users.
App Growth & Analytics
- MMP Manager: Own the relationship with Mobile Measurement Partners. Ensure data accuracy in attribution, deep linking, and event post -backs.
- Fraud Prevention: Monitor traffic quality daily to detect and block fraudulent installs or bot traffic.
Experimentation & Innovation
- New Channels: While Google/Meta are core, pilot experiments on emerging channels (Apple Search Ads, programmatic, influencer performance) to diversify the acquisition mix.
- Landing Page/Store Optimization (ASO): Collaborate with product teams to optimize App Store and Play Store listings for maximum conversion rate (CVR).
Run the Creative Strategy
- Act as a Creative Strategist: Serve as the bridge between Data and Design. You will write high -impact creative briefs, conceptualize hooks, and direct the visual narrative of performance ads.
- High -Velocity Testing: Build a rigorous A/B testing framework for ad creatives (Static, Video, UGC, Reels). You must identify "Winning Creatives" early and scale them while ruthlessly pausing fatigued assets.
- Ad Fatigue Management:
Proactively combat ad fatigue by maintaining a fresh pipeline of creative concepts that resonate with financial prudence and lifestyle rewards
What you’ll need
- Platform Expertise: Elite -level knowledge of Google Ads (UAC) and Meta Ads Manager.
- Creative Eye: You don't just run ads; you understand why an ad works. You have a sharp sense for copy, visual hooks, and user psychology.
- Analytical Rigor: Proficiency in Excel/Sheets (Pivot tables, VLOOKUPs) and analytics tools (Mixpanel/CleverTap). You are comfortable tracking metrics on a DoD/ MOM basis.
- Speed & Agility: Experience working in a quick -paced startup environment where campaigns need to be launched or pivoted in hours, not weeks.
- Business Acumen: Understanding of FinTech unit economics (CAC, LTV, Payback Period).
Key Success Metrics (KPIs)
- CAC (Cost Per Acquisition): Maintaining acquisition cost for Transacting Users under the target threshold.
- Scale (Volume): Meeting monthly targets for New User Acquisition (NUA).
- Creative Win Rate: % of new creative concepts that outperform the control/benchmark.
- ROAS: Return on Ad Spend 30 days post acquisition
Why should you join CheQ
You own it, we trust you
Shape your work with freedom, deliver with ownership, backed by trust.