We are looking for a results-driven Senior Executive – Brand Marketing (B2B) with a strong foundation in content creation, creative writing, and B2B brand building. This role will focus on strengthening brand presence through impactful digital content, social media—particularly LinkedIn—and well-executed brand campaigns.
Key Responsibilities
- Create, curate, and manage high-quality B2B content for brand communication across websites, blogs, campaigns, and social media platforms.
- Plan and execute B2B brand marketing initiatives and campaigns aligned with business objectives.
- Manage and grow social media presence with a strong emphasis on LinkedIn marketing.
- Plan, execute, and monitor email marketing campaigns using Zoho Email Campaigns.
- Design marketing creatives using Canva and Adobe Creative Suite.
- Ensure a consistent brand tone, messaging, and visual identity across all communication channels.
- Collaborate with internal teams and stakeholders to plan and execute campaigns effectively.
Must-Have Skills
- Strong content creation and creative writing capabilities.
- Hands-on experience in B2B brand marketing.
- Proven experience managing social media platforms, especially LinkedIn.
- Proficiency in Canva, Adobe Creative Suite, and Zoho Email Campaigns.
- Ability to present content samples or a writing portfolio.
Good-to-Have Skills
- Basic understanding of SEO principles.
- Exposure to offline marketing activities and vendor coordination.
Experience Requirements
- 2–4 years of experience in a B2B marketing workplace.
- Demonstrated experience in building and executing brand marketing campaigns.
- Explicit understanding of campaign planning, execution, and performance outcomes.
Skills
Content Creation · B2B Marketing · Social Media Marketing · Creative Writing · Brand Marketing · Marketing Campaigns · SEO · LinkedIn Marketing · Canva