PadCare Labs is building India’s category -defining circular -economy company in menstrual waste management. The Senior Brand Manager will own end -to -end brand building, strategic partnerships, communications, and brand performance management, working directly with the CEO to position PadCare as a credible, trusted category leader across enterprises, institutions, ESG, CSR, and sustainability ecosystems. This is a hands -on ownership role not a coordination role.
Key Responsibilities
Brand Strategy, Planning & Governance
- Develop and execute annual and long -term brand plans aligned with business and growth priorities
- Define brand positioning, messaging framework, and communication architecture
- Translate insights (customers, partners, ecosystem) into strong value propositions and narratives
- Ensure brand consistency across website, content, sales collateral, PR, and events
Communications, PR & Content
- Lead integrated brand communications across digital, PR, events, and partnerships
- Own creative briefing and execution with agencies (PR, design, content)
- Build high -credibility brand assets: case studies, impact stories, POVs, whitepapers
- Support founder and leadership storytelling across external platforms
- Compensation: Competitive salary in -line with industry standards
- Growth Path: Opportunity to scale into Chief Brand Officer as PadCare expands globally.
- Purpose With Impact: Join a mission -driven team transforming menstrual hygiene through sustainable solutions that uplift women’s health, the environment, and sanitation workers' dignity.
- Eco -Warrior in Action: Help recycle millions of sanitary pads and actively reduce landfill waste and carbon emissions—real impact, not just buzzwords.
- Innovation Meets Heart: Be part of a team that blends empathy with patented 5D recycling tech to build the future of circular economy.
- Grow With Us: We’re a fast -gowing, venture -backed startup offering real opportunities to scale your career as we scale our impact.
- A Culture That Cares: Work in a space where collaboration, inclusivity, and purpose aren’t just values—they’re how we roll every day.
Additional details: You will be working directly with the CEO to define and execute Brand strategies. This role offers a unique prospect to contribute to high -impact decisions, experiment with bold ideas, and shape the direction of PadCare’s story. You'll collaborate cross -functionally with teams and play a key role in driving measurable business outcomes.
📌 Senior Brand Manager (Pune)
🏢 Important Group
📍 Pune
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