Senior Brand Manager (Pune)

Senior Brand Manager (Pune)

01 Aug
|
Important Group
|
Pune

01 Aug

Important Group

Pune

Role Overview:




PadCare Labs is building India’s category -defining circular -economy company in menstrual waste management. The Senior Brand Manager will own end -to -end brand building, strategic partnerships, communications, and brand performance management, working directly with the CEO to position PadCare as a credible, trusted category leader across enterprises, institutions, ESG, CSR, and sustainability ecosystems. This is a hands -on ownership role not a coordination role.




Key Responsibilities




Brand Strategy, Planning & Governance




- Develop and execute annual and long -term brand plans aligned with business and growth priorities


- Define brand positioning, messaging framework, and communication architecture


- Translate insights (customers, partners, ecosystem) into strong value propositions and narratives


- Ensure brand consistency across website, content, sales collateral, PR, and events




Communications, PR & Content


- Lead integrated brand communications across digital, PR, events, and partnerships

- Own creative briefing and execution with agencies (PR, design, content)


- Build high -credibility brand assets: case studies, impact stories, POVs, whitepapers


- Support founder and leadership storytelling across external platforms




Strategic Partnerships & Ecosystem Building




- Identify, structure, and manage strategic partnerships (corporates, ESG/CSR leaders, platforms, institutions)


- Build partnership frameworks that deliver brand credibility, influence, and business leverage


- Own partnership proposals, narratives, and collaboration plans


- Represent PadCare in ecosystem forums, alliances, and industry initiatives




Employer Branding & Talent Narrative




- Own PadCare’s employer brand narrative in partnership with HR and leadership


- Define why people should join PadCare and how that story shows up across careers pages, social media, content,



and hiring campaigns


- Build credibility through team stories, culture -led content, and impact narratives


- Support leadership and hiring teams with employer brand assets and messaging




Brand Performance, Measurement & Insights


- Track and report brand health metrics: awareness, trust, recall, share of voice Monitor campaign performance, PR impact, content effectiveness, and event outcomes

- Conduct market, competitor, and ecosystem analysis to refine brand strategy


- Maintain dashboards and translate insights into explicit action plans




Budget & Resource Management

- Own brand and partnerships budgets

- Allocate spends across brand campaigns, PR, content, partnerships, and events


- Track ROI, optimize spends, and ensure cost -effective execution


- Manage agency and vendor performance against outcomes




Cross -Functional Collaboration




- Work closely with Sales, Growth, Operations, HR, and Leadership teams


- Align brand and partnerships with revenue, hiring, and credibility goals


- Support employer branding and hiring narratives where required


Requirements

What we're looking for:




- 4–7 years of experience in brand management, partnerships, communications, or category roles

- Experience owning brand plans, budgets, agencies, and performance tracking

- Strong understanding of brand communications, PR, digital, and events

- Experience in B2B, sustainability, ESG, infrastructure, or impact -driven sectors preferred





- Ability to work directly with founders and operate in fast -moving environments

- Strategic thinker with strong execution discipline

- Culture Fit: Integrity, Customer Focus, Entrepreneurship, Collaboration, Innovation


Work mode: Full -time; Pune Based




Perks

Why join us:

- Compensation: Competitive salary in -line with industry standards

- Growth Path: Opportunity to scale into Chief Brand Officer as PadCare expands globally.

- Purpose With Impact: Join a mission -driven team transforming menstrual hygiene through sustainable solutions that uplift women’s health, the environment, and sanitation workers' dignity.

- Eco -Warrior in Action: Help recycle millions of sanitary pads and actively reduce landfill waste and carbon emissions—real impact, not just buzzwords.

- Innovation Meets Heart: Be part of a team that blends empathy with patented 5D recycling tech to build the future of circular economy.

- Grow With Us: We’re a fast -gowing, venture -backed startup offering real opportunities to scale your career as we scale our impact.

- A Culture That Cares: Work in a space where collaboration, inclusivity, and purpose aren’t just values—they’re how we roll every day.


Additional details: You will be working directly with the CEO to define and execute Brand strategies. This role offers a unique prospect to contribute to high -impact decisions, experiment with bold ideas, and shape the direction of PadCare’s story. You'll collaborate cross -functionally with teams and play a key role in driving measurable business outcomes.


📌 Senior Brand Manager (Pune)
🏢 Important Group
📍 Pune

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