This role is for one of the Weekday's clients

Salary range: Rs 1800000 - Rs 3000000 (ie INR 18-30 LPA)

Min Experience: 8 years

Location: Bengaluru, Remote (India)

JobType: full time

The Performance Marketing Head will own and drive the overall performance marketing strategy across digital and ecommerce platforms. This role requires a strategic leader with strong analytical depth who can scale revenue, optimize ROI, and build high-impact marketing engines through data-led decision-making. The role will also oversee campaign execution, reporting, and team performance to ensure sustained growth across channels.

Key Responsibilities

Performance Marketing Strategy & Growth

- Define and execute end-to-end performance marketing strategy aligned with business and revenue objectives.
- Set clear KPIs, performance benchmarks, and growth targets across digital and ecommerce channels.
- Lead marketing strategy for new product launches and scale-up of premium or higher AOV product portfolios.
- Identify new growth opportunities through experimentation, channel expansion, and optimization.

Campaign & Channel Management

- Own and optimize paid marketing across ecommerce and quick-commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, JioMart, and similar platforms.
- Ensure campaigns are aligned with brand guidelines, positioning, and overall marketing objectives.
- Drive continuous testing across creatives, formats, audiences, and bidding strategies.

Data, Analytics & Reporting





- Analyze campaign and platform performance to identify trends, insights, and areas for improvement.
- Build structured reporting frameworks and present performance insights, ROI, and growth metrics to leadership.
- Use data to guide budget allocation, channel prioritization, and optimization decisions.

Budget Ownership & ROI Management

- Own and manage performance marketing budgets across platforms to maximize ROI.
- Track spends, forecast outcomes, and ensure campaigns remain within approved budgets.
- Drive efficiency improvements through cost optimization and performance scaling.

Team & Cross-Functional Collaboration

- Lead, mentor, and manage performance marketing and marketing operations team members.
- Work closely with creative, content, brand, and growth teams to develop high-performing creatives and messaging.
- Collaborate with SEO, social media, and lifecycle marketing teams for integrated campaign execution.

Skills & Competencies

- Robust expertise in performance marketing, ecommerce, and quick-commerce ecosystems.
- Deep understanding of digital acquisition metrics, attribution, and ROI optimization.
- Proven leadership experience in managing teams and scaling marketing functions.
- Strong analytical, strategic thinking, and decision-making skills.
- Experience working with data dashboards, reporting tools, and marketing analytics platforms.

Skills

Performance Marketing
E-commerce
Quick Commerce
Brand Marketing
Growth Strategy
Data Analytics

📌 Performance Marketing Head (Bengaluru)
🏢 Important Business
📍 Bengaluru