About the Role

We are seeking a creative and results-driven Marketing Manager to lead B2B marketing initiatives focused on demand generation, content strategy, and brand growth. In this role, you will collaborate closely with a US-based sales team to drive qualified leads, strengthen market presence, and support business growth through impactful marketing campaigns.

Key Responsibilities

- Plan and execute multi-channel demand generation campaigns across email, LinkedIn, paid media, SEO, content marketing, webinars, and events.

- Manage the end-to-end marketing funnel, including lead generation, nurturing, qualification, and performance tracking.

- Develop high-quality marketing content including case studies, one-pagers, presentations, website content, blogs, and sales collateral.

- Create thought leadership content related to compliance, quality management, audits, and industry best practices.

- Manage website updates, social media channels, and brand messaging to ensure consistency across all platforms.

- Utilize CRM and marketing automation tools to execute campaigns, monitor performance, and generate actionable insights.

- Partner with the US-based Sales Account Executive to align marketing initiatives, target accounts, sales enablement materials, and lead follow-up.





- Analyze campaign performance and recommend strategies to improve lead generation and conversion.

Key Skills & Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- 3–5 years of B2B marketing experience, preferably in SaaS or technology.

- Robust experience in demand generation, digital marketing, content marketing, and campaign management.

- Excellent written and verbal English communication with exceptional copywriting skills.

- Hands-on experience with email marketing, LinkedIn campaigns, SEO, CMS, analytics, and marketing automation tools.

- Familiarity with CRM platforms such as Salesforce, HubSpot, or Pardot.

- Strong analytical, project management, and organizational skills.

- Self-motivated with the ability to work independently in a remote, cross-functional environment.

- Willingness to work with overlapping US Eastern Time business hours.

Nice to Have

- Knowledge of compliance, ISO standards, quality management systems, or regulated industries.

- Experience with Canva, Adobe Creative Suite, or other design tools.

- Spanish language proficiency.

📌 Marketing Professional (Chennai)
🏢 Important Group
📍 Chennai