Growth Associate, Lifecycle and Outbound (India)

Growth Associate, Lifecycle and Outbound (India)

01 Aug
|
Important Group
|
India

01 Aug

Important Group

India

This role is for one of the Weekday's clients

Location: Remote (India)

JobType: full time

We are looking for a highly driven, entry-level growth professional to help build and scale repeatable outbound and lifecycle growth systems in a fast-growing eCommerce fulfillment and logistics environment. This role works directly with the founder and sits at the center of building structured go-to-market (GTM) motions across outbound, lifecycle, and partner channels. You will focus on creating high-quality prospect pipelines, designing personalized outreach systems, and improving conversion through experimentation and data-driven iteration. This is a full-time, remote-friendly opportunity with performance measured on weekly outcomes, offering significant ownership and hands-on exposure to building growth systems from scratch.

Key Responsibilities

- Build and segment prospect cohorts across India and international markets, including detailed stakeholder mapping.
- Develop clear messaging frameworks and structured multi-step outreach sequences tailored to different customer segments.
- Execute and continuously optimize email-led outbound campaigns to identify high-performing approaches.
- Own the GTM engineering layer for outbound, including tooling setup, workflow automation, and deliverability management.




- Leverage AI tools to accelerate research, personalization, and opportunity identification.
- Track campaign performance, analyze key metrics, and extract insights to refine strategy.
- Document playbooks, templates, and SOPs to create repeatable and scalable growth processes.
- Support lifecycle marketing initiatives including inbound lead nurturing, follow-ups, and reactivation flows.
- Continuously experiment with new tools, messaging strategies, and outreach methods to improve response and conversion rates.

What Makes You a Great Fit

- Strong interest in growth, outbound strategy, and building GTM systems from the ground up.
- High ownership mindset with the ability to work independently and drive outcomes.
- Strong written communication skills with sharp attention to detail and personalization.
- Comfortable operating in ambiguity and building structured processes from scratch.
- High experimentation mindset — willing to test, measure, iterate, and improve quickly.
- Ability to learn and adapt to new tools and technologies rapidly.
- Analytical thinking with the ability to interpret data and improve performance metrics.
- Motivated to work closely with leadership and contribute meaningfully to growth strategy.

📌 Growth Associate, Lifecycle and Outbound (India)
🏢 Important Group
📍 India

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