A quick-growing, performance-driven DTC group operating across supplements and hair care brands. The business is built on direct-response marketing, rapid creative testing, and scalable paid media growth, with creative as the primary performance lever.
Scope of the Role
This role is fully focused on direct-response creative strategy — not UGC management or brand-only content. You will be responsible for ideating, scripting, and iterating performance-driven ad concepts that convert. You’ll operate in a high-velocity testing environment, working closely with media buyers, editors, and AI-assisted production workflows to identify and scale winning creatives across paid channels.
Duties and Responsibilities
- Develop high-converting direct-response ad concepts for paid social (Meta, TikTok, YouTube Shorts).
- Write and structure VSL scripts, hooks, and persuasive ad frameworks.
- Build and iterate creative angles tailored to both supplements (education, compliance-aware claims) and hair care (visual transformation, emotional storytelling).
- Collaborate with editors on AI-generated and hybrid video content.
- Use AI creative tools to accelerate ideation, scripting, and creative variation.
- Analyze creative performance (CPA, CTR, hook rate) and continuously propose optimizations.
- Partner closely with media buyers to scale winning concepts efficiently.
- Proven experience as a Creative Strategist in direct-response DTC.
- Mandatory experience in supplements and/or hair care (experience in both is a strong plus).
- Strong understanding of VSL formats and conversion-focused storytelling.
- Proficiency with AI creative tools and AI-assisted production workflows.
- Experience working with editors and performance marketing teams.
- Highly performance-oriented, test-and-learn mindset.
📌 Creative Strategists (Direct Response) (India)
🏢 Important Group
📍 India
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