Job Type: Full-time
Location: 100% Remote
Timezone: US(PST)

The Role: Growth Lead

We’re hiring a hands-on Growth Lead to own paid acquisition across Meta and Google while driving performance creative strategy. This is not a passive “agency manager” role.

You will:

- Build and optimize campaigns yourself
- Develop testing roadmaps
- Brief and shape high-converting creative
- Analyze performance deeply and make decisive calls
- You are responsible for profitable customer acquisition and scalable growth.

What You’ll Own

1. Paid Media Execution (Meta + Google)

- Plan and manage budgets across Meta and Google
- Structure accounts for efficient testing and scale
- Own retargeting + prospecting strategy
- Launch and optimize campaigns daily/weekly
- Manage CAC, AOV, LTV: CAC targets

2. Creative Strategy & Performance Briefing

- Develop a structured creative testing roadmap (hooks, angles, formats)
- Write clear, conversion-focused creative briefs for designers/UGC creators
- Partner with the brand to ensure the performance creative still feels premium
- Analyze creative performance at a granular level (hook rate, hold rate, thumbstop, CVR)
- Systematically iterate winning concepts

3. Testing & Experimentation





- Design structured tests (offer tests, landing page tests, audience tests)
- Build a hypothesis-driven experimentation framework
- Identify scalable winning patterns vs one-off wins
- Continuously improve blended efficiency

4. Reporting & Insights

- Own weekly and monthly growth reporting
- Track channel-level and blended performance
- Identify leading indicators (CTR, CPC, CVR shifts)
- Translate data into explicit strategic recommendations

What Success Looks Like

- Predictable, scalable recent customer acquisition
- CAC within target guardrails
- Strong creative testing velocity
- Clear visibility into what drives incremental growth

Who You Are

- 5–8+ years in DTC media buying
- Deep hands-on experience buying media on Meta and Google
- Strong creative intuition + analytical rigor
- Obsessed with testing and iteration
- Can operate independently without a heavy structure
- Understands premium brand positioning (not just discount-driven growth)

Bonus Points

- Experience scaling fashion/apparel brands
- Strong understanding of the merchandising impact on paid
- Experience working with creators/UGC pipelines

📌 56611326321- Growth Lead (India)
🏢 Recognized
📍 India