01 Aug
|
Important Company of the Sector
|
Bengaluru
01 Aug
Important Company of the Sector
Bengaluru
Performance Marketing Executive / Manager
Role Overview:
We are looking for a data -driven Performance Marketing qualified to drive student admissions through digital channels. The candidate should be skilled in paid advertising, analytics, and AI -powered marketing tools to generate high -quality leads and improve conversions.
Key Responsibilities:
- Plan and manage Google Ads, Meta Ads, and other digital campaigns for admission lead generation.
- Optimize campaigns to improve cost per lead (CPL) and conversions.
- Use AI tools for ad creatives, audience targeting, and campaign optimization.
- Track performance using Google Analytics and marketing dashboards.
- Work closely with the admissions team to improve lead -to -admission conversion.
- Create and optimize landing pages and digital funnels.
Requirements:
- 3–5 years experience in performance marketing.
- Strong knowledge of Google Ads, Meta Ads, and digital analytics.
- Familiarity with AI marketing tools and automation.
- Experience in education or edtech marketing is preferred.
Key Metrics: Lead generation, cost per lead, and admission conversions.