Performance Marketing – Associate

Job Summary: Support the performance media
marketing strategy for our D2C operations across personal care brands and
categories, focusing on optimizing digital advertising campaigns to achieve
sales and growth objectives. The ideal candidate will also serve as the digital
thought leader, helping to identify trends, evolving best practices, and new
technologies/tools for all digital efforts that drive engagement and ROI.

Key Responsibilities:

1. Strategy Development:

- Develop and execute a performance
media strategy for customer acquisition, retention, and revenue growth.

- Set and monitor Kepis for digital
marketing campaigns.

2. Campaign Management:

- Plan, implement, and optimize
multi-channel digital marketing campaigns (e.g., Google Ads, Facebook Ads,
Instagram).

- Manage budget allocation for optimal
ROI.

- Adjust strategies based on campaign
performance analysis.

3. Analytics and Reporting:

- Track, measure, and report on
campaign performance using analytics tools.

- Provide data-driven insights and
recommendations for future marketing strategies.

4. Collaboration:

- Lead the performance media marketing
team for the Business

- Work with the creative team on ad
creatives and messaging.

- Align marketing efforts with product
launches and promotions.

- Coordinate with external agencies
and vendors.

5. Market and Competitor Analysis:

- Conduct market research to stay
updated on industry trends and competitors.

- Identify growth opportunities and
areas for improvement.

Requirements

Required Knowledge and Skills:

1. Experience:

- 3-6 years Proven performance marketing experience, preferably in D2C




companies or personal care.

- Success in driving customer
acquisition and revenue growth.

2. Technical Skills:

- Proficiency with digital marketing
platforms and tools (e.g., Google Analytics, Google Ads, Facebook Business
Manager).

- Strong analytical skills for data
interpretation and decision-making.

- Knowledge of SEO and content
marketing is a plus.

3. Communication and Collaboration:

- Excellent communication skills.

- Team management skills.

- Effective collaboration with
cross-functional teams.

- Strong project management skills.

4. Preferred Qualifications:

- Experience with D2C business models
and e-commerce platforms.

- Familiarity with CRM systems and
marketing automation tools.

- Relevant digital marketing
certifications.

Requirements

Requirements

Required Knowledge and Skills:

1. Experience:

- 3-6 years Proven performance marketing experience, preferably in D2C
companies or personal care.

- Success in driving customer
acquisition and revenue growth.

2. Technical Skills:

- Proficiency with digital marketing
platforms and tools (e.g., Google Analytics, Google Ads, Facebook Business
Manager).

- Robust analytical skills for data
interpretation and decision-making.

- Knowledge of SEO and content
marketing is a plus.

3. Communication and Collaboration:

- Excellent communication skills.

- Team management skills.

- Effective collaboration with
cross-functional teams.

- Strong project management skills.

4. Preferred Qualifications:

- Experience with D2C business models
and e-commerce platforms.

- Familiarity with CRM systems and
marketing automation tools.

- Relevant digital marketing
certifications.

📌 Performance Marketing Associate (Kolkata)
🏢 Important Group
📍 Kolkata