Role Summary


We are looking for a solution -oriented MarTech Solution Architect / Technical Lead who combines strong technical execution with end -to -end solution ownership. This role will lead CRM, MarTech, automation, and integration projects—from requirement discovery and system design to development, deployment, and post -go -live optimization.

The ideal candidate is hands -on across the MarTech ecosystem, marketing automation, backend middleware, AI chatbots, RPA, analytics, and enterprise integrations, while confidently managing stakeholders, scope, timelines, and delivery quality.

Key Responsibilities


1. Requirement Gathering & Discovery


- Lead stakeholder discussions to identify business goals, pain points, and automation opportunities

- Translate ambiguous requirements into clear technical scope and execution plans

- Conduct discovery workshops for CRM, automation journeys, data flow, and integrations

- Create solution documentation including architecture plans, workflows, journey maps, and field mappings

2. Solutioning & Technical Architecture

- Design scalable, enterprise -grade MarTech and CRM solutions

- Define architecture for real -time and scheduled data sync, webhooks, and middleware layers

- Ensure system reliability, security, logging, and failure handling

- Make informed trade -offs between low -code tools and custom development

3. CRM Implementation Leadership

- Lead end -to -end CRM implementations across Zoho, Salesforce, or HubSpot ecosystems

- Own CRM architecture including custom modules, workflows, pipelines, and access controls

- Implement automation, validation rules,



routing, SLAs, and governance frameworks

- Build CRM systems that drive adoption, visibility, and operational efficiency

4. MarTech & Automation Execution

- Lead omnichannel marketing automation and lifecycle journey implementation

- Own segmentation, trigger -based flows, lead nurturing, and re -engagement strategies

- Execute journeys across WhatsApp, web experiences, email, and campaign platforms

5. CDP -Style Lifecycle Activation

- Design event ingestion, tracking, and identity mapping strategies

- Build behavioral and transactional segments for activation

- Execute campaigns aligned to KPIs such as conversion, engagement, and attribution

6. Backend Development & Integrations

- Design and develop scalable backend systems using Node.js, Express.js, REST APIs

- Work with SQL, MongoDB, Redis for data storage and processing

- Build middleware integrations for CRMs, WhatsApp platforms, Shopify, and analytics tools

- Ensure secure APIs, real -time syncs, retries, and logging mechanisms

7. AI Chatbots & Conversational Automation

- Lead development of AI -powered chatbots for WhatsApp and web

- Integrate bots with CRM for automated lead qualification, routing, and escalation

- Improve speed -to -lead and customer engagement through automation

8. RPA & High -Volume Automation





- Design automation pipelines to reduce manual work and bypass platform limitations

9. Analytics & Reporting

- Build dashboards using Zoho Analytics, Google Analytics, and custom databases

- Track funnel performance, journey metrics, attribution, and team productivity

10. Delivery Ownership

- Own end -to -end delivery including estimation, execution, QA, UAT, and go -live

- Manage stakeholder expectations, timelines, and rollout plans

- Ensure clean documentation, handover, and post -deployment monitoring

Core Skills Required


Technical

- Node.js, Express.js, REST APIs

- JavaScript

- SQL, MongoDB, Redis

- Backend and middleware architecture

CRM & MarTech

- Zoho CRM, Zoho Creator, Zoho Flow, Zoho Desk, Zoho SalesIQ, Zoho Campaigns, Zoho Analytics

- Salesforce Marketing Cloud / WebEngage / MoEngage

- Marketing automation and lead lifecycle management

Integrations

- WhatsApp platforms (Gupshup, Karix)

- Google Analytics

- Facebook & Google Ads conversion tracking

- Website and e -commerce integrations

Soft Skills

- Solid consulting and requirement -gathering abilities

- Solution -oriented mindset with ownership

- Cross -functional leadership and collaboration

- Strong execution and delivery focus

Ideal Candidate Profile

- 4+ years of experience delivering CRM and MarTech implementations end -to -end

- Ability to bridge business requirements and technical execution

- Proven expertise in automation, integrations, and customer engagement at scale

- Comfortable owning both solution design and hands -on development