We are seeking a strategic and performance-driven Marketing Strategist to lead integrated marketing initiatives across digital and offline channels. This role requires a strong storyteller with leadership capabilities and hands-on execution expertise who can translate business objectives into measurable marketing outcomes.
You will oversee end-to-end marketing strategy, content direction, paid campaigns, community engagement, influencer partnerships, analytics, and cross-functional coordination to drive sustainable growth and brand impact.
Key Responsibilities
1. Marketing Strategy & Planning
- Develop and execute integrated marketing strategies aligned with business goals
- Conduct market research and competitor analysis to inform strategic direction
- Translate organizational objectives into actionable marketing roadmaps
- Ensure consistent brand positioning across all campaigns and channels
2. Team Leadership & Collaboration
- Lead, mentor, and scale the marketing team
- Provide strategic direction to content, design, and execution teams
- Collaborate with senior leadership to ensure timely and high-quality campaign delivery
- Foster alignment across marketing and cross-functional stakeholders
3. Content & Brand Governance
- Review and approve content to ensure brand consistency and quality
- Define messaging frameworks, tone of voice, and storytelling strategy
- Maintain cohesive brand identity across digital and offline platforms
4. Social Media & Community Growth
- Oversee social media strategy and performance across platforms
- Supervise content calendars and engagement initiatives
- Identify and execute community-building and audience growth strategies
- Manage influencer partnerships and brand collaborations
5. Campaign Planning & Execution
- Plan and manage marketing campaigns, promotions, and activations
- Coordinate with creative, copy, and performance teams for execution
- Ensure campaigns align with overall brand and growth objectives
6. Paid Advertising & Performance Marketing
- Develop and supervise paid media strategies across social platforms
- Manage budgets, targeting strategies, and campaign optimization
- Monitor performance metrics and implement data-driven improvements
7. Analytics & Reporting
- Analyze campaign performance using marketing analytics tools
- Generate insights and present strategic recommendations to stakeholders
- Continuously refine marketing strategies based on measurable outcomes
8. Public Relations & Brand Partnerships
- Identify PR opportunities and strategic brand collaborations
- Oversee partnerships across digital and offline channels
- Strengthen brand visibility through alliances and outreach initiatives
Required Qualifications
- 4–5 years of marketing experience with hands-on expertise in social media and offline campaigns
- Prior experience in an advertising or branding agency preferred
- Bachelor’s degree in Marketing, Communications, or a related field
Core Skills & Technical Expertise
- Marketing Strategy & Planning
- Team Leadership & Cross-Functional Collaboration
- Social Media Marketing Strategy
- Meta (Facebook) Business Suite & Facebook Ads Manager
- Google Analytics (Basic Proficiency)
- Google Ads (Basic Proficiency)
- Content Strategy & Copywriting
- Campaign Planning & Execution
- Influencer & Performance Marketing
- Canva
- Iconosquare
- Asana
- Data Analysis & Reporting
- Robust Communication & Interpersonal Skills
Additional Advantage: Photography and video editing skills
📌 Marketing Strategist (Pune)
🏢 Important Group
📍 Pune
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