This role is for one of the Weekday's clients

Salary range: Rs 1500000 - Rs 2500000 (ie INR 15-25 LPA)

Min Experience: 3 years

Location: NCR, Gurugram

JobType: full-time

We are looking for a results-driven Marketing Specialist to lead B2C lead generation and digital growth initiatives across multiple online channels. This role requires hands-on campaign execution, performance optimization, and ownership of the end-to-end marketing funnel — from traffic acquisition to lead conversion.

The ideal candidate combines analytical thinking with creative execution and has direct experience managing paid campaigns, website performance, and brand positioning.

Key Responsibilities

- Drive B2C lead generation across digital channels.
- Plan, execute, and optimize paid campaigns on Google, Meta, LinkedIn, and YouTube.
- Own website performance, including landing page optimization and conversion rate improvements.
- Manage SEO initiatives including on-page optimization, content alignment, and basic technical SEO.
- Lead social media marketing strategy and audience engagement.
- Ensure consistent brand messaging and positioning across digital touchpoints.
- Track and analyze key performance metrics such as leads, CPL, conversion rates, and ROI.




- Continuously test and refine acquisition funnels including paid media, email marketing, retargeting, cold outreach, organic content, referrals, and partner-driven channels.

What We’re Looking For

- 3–5 years of experience in B2C digital or performance marketing.
- Proven hands-on experience running and optimizing campaigns directly (not limited to agency coordination).
- Solid working knowledge of Meta Ads Manager, Google Ads, and YouTube Ads.
- Solid understanding of full-funnel lead generation strategies.
- Analytical mindset with experience using dashboards, Excel/Google Sheets, and ad platform reporting tools.
- Ability to interpret data and convert insights into actionable growth strategies.

What Will Give You an Edge

- Experience balancing brand campaigns alongside performance marketing.
- Familiarity with marketing automation and CRM platforms such as HubSpot.
- Exposure to US-market audiences and global campaign targeting.
- Experience working in fast-paced, high-growth, or startup environments.

Key Skills

Lead Generation · Google Ads · Meta Ads · YouTube Ads · Email Marketing · Social Media Marketing · SEO · Strategic Brand Positioning · Conversion Optimization

📌 Marketing Specialist (Gurugram)
🏢 Recognized
📍 Gurugram