This role is for one of the Weekday's clients

Salary range: Rs 800000 - Rs 1400000 (ie INR 8-14 LPA)

Min Experience: 2 years

JobType: full-time

We are hiring a hands-on Marketing Executive to support high-impact growth initiatives across digital performance marketing and offline activations for a fast-scaling consumer lifestyle brand. This role offers end-to-end ownership of campaigns, real budget responsibility, and close collaboration with senior leadership to drive both store footfall and online sales.

Key Responsibilities

Digital Performance Marketing

- Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) and Google Ads.
- Manage monthly advertising budgets ranging from ₹5–10 lakh, with scope to scale up to ₹15–20 lakh based on performance.
- Drive solid conversion rates and ROAS targets of 3:1 or higher.
- Continuously test and optimize creatives, audiences, funnels, and messaging through A/B experiments.
- Monitor performance metrics and implement data-backed optimizations.

Offline Marketing & Activations

- Execute store launch campaigns and local marketing initiatives.
- Plan and manage BTL activities such as mall activations, trunk shows, influencer visits, and in-store events.
- Support festive and wedding-season campaigns to drive peak-period sales.
- Build and manage partnerships with event agencies, wedding planners, and local collaborators.

Campaign Coordination & Reporting





- Coordinate with internal teams including social media, design, and external vendors for seamless execution.
- Track and analyze key metrics such as ROAS, CPA, conversions, traffic, and footfall.
- Share weekly performance reports and insights with senior stakeholders.

Success Metrics

- Consistent improvement in ROAS and conversion performance within the first 6 months.
- Measurable growth in store footfall and online sales.
- Ability to independently manage and scale multiple campaigns simultaneously.

Candidate Profile

Required Experience & Skills

- 2–4 years of experience in performance marketing or campaign management.
- Strong hands-on experience with Meta Ads and Google Ads.
- Comfortable managing budgets and tracking ROI-driven metrics.
- Ability to handle both digital and offline marketing initiatives.
- Analytical, data-driven mindset with a strong focus on outcomes.

Preferred Background

- Experience in D2C, retail, jewelry, fashion, or lifestyle brands is an advantage.
- Exposure to omnichannel marketing environments.

Who This Role Is Not For

- Candidates with experience limited only to content or social media management.
- Those uncomfortable handling budgets, targets, and performance metrics.
- Professionals seeking a strictly fixed-schedule or low-ownership role.
- Candidates interested exclusively in digital-only or offline-only marketing.

📌 Marketing Executive (Surat)
🏢 Leading
📍 Surat