01 Aug
|
Important Business
|
Bidhannagar
01 Aug
Important Business
Bidhannagar
Job Description
We are looking for a Marketing Coordinator with hands -on experience in digital marketing, campaign execution, and content creation. The role focuses on managing social media activities, coordinating marketing campaigns, supporting website content updates, and ensuring brand -aligned communication across platforms. The candidate must be organised, detail -driven, and comfortable working in a structured, process -oriented marketing environment.
Key Responsibilities
Marketing and Content Creation:
- Create clear, engaging content for social media posts, marketing campaigns, website pages, blogs, and email communication.
- Develop and edit basic graphics, creatives, and visual assets using tools such as Canva or similar.
- Support website updates by adding new content, coordinating with designers/developers, and ensuring accurate and SEO -friendly publishing.
- Assist in preparing marketing materials, presentations, and digital assets aligned with the brand guidelines.
Campaign & Social Media Management:
- Plan, schedule, and publish posts across platforms such as LinkedIn, Facebook, Instagram, and other relevant channels.
- Assist in creating and executing digital marketing campaigns, including LinkedIn ads, boosted posts, and basic paid promotions.
- Track performance metrics for campaigns and social media activities, and document insights for optimisation.
- Maintain a structured posting workflow and ensure timely execution of planned activities.
- Work with the graphic design team to ensure all campaign visuals are brand -consistent and delivered on time.
Website & Digital Operations:
- Coordinate website content updates, including service pages, banners, blog uploads, and product details.
- Support basic SEO tasks such as keyword placement, on -page updates, and content optimisation.
- Work with internal or external teams to ensure website visuals and communication match brand standards.
- Maintain organised digital asset libraries, ensuring all marketing files are updated and properly archived.
Strategic Marketing and Coordination:
- Conduct basic market and competitor research to support campaign planning and content strategy.
- Assist in organising webinars, virtual events, and promotional programs.
- Follow standard operating procedures for all marketing tasks, ensuring proper documentation and approval processes.
- Collaborate with internal teams to maintain brand consistency across communications and campaigns.
Requirements
Education:
Business Administration, or a related field.