Role Overview

The Strategy Manager – Sales &
Business Strategy will drive revenue growth by designing, executing, and
monitoring sales and business strategies across projects. The role focuses on
market intelligence, pricing strategy, channel optimization, sales performance
analytics, and strategic initiatives to enhance conversion, velocity, and
profitability.

Key Responsibilities

Sales Strategy & Planning

- Develop and implement project -wise and annual
sales strategies aligned with business goals.

- Define sales targets, revenue forecasts,
absorption plans, and launch strategies for new projects.

- Support leadership in defining short -term and
long -term growth roadmaps.

Market Intelligence & Competitive
Analysis

- Conduct in -depth market research on pricing,
demand trends, inventory movement, and competitor strategies.

- Track micro -market dynamics, customer
preferences, and emerging opportunities.

- Recommend corrective actions based on market
shifts.

Pricing & Product Strategy

- Design pricing frameworks, discounting logic, and
promotional schemes to optimize sales velocity and margins.

- Work closely with CRM, sales, and finance teams
on price revisions and offer effectiveness.





- Analyze product mix and unit configuration
performance.

Sales Performance & Analytics

- Monitor sales funnel, lead conversion ratios,
channel productivity, and customer acquisition cost (CAC).

- Create dashboards, MIS, and management reports
for leadership review.

- Identify bottlenecks and recommend process
improvements.

Channel & Business Development
Strategy

- Evaluate and optimize channel partner performance
and incentive structures.

- Support channel expansion strategies and
institutional sales opportunities.

- Collaborate with marketing on campaign ROI and
lead quality improvement.

Cross -Functional Collaboration

- Work closely with Sales, Marketing, CRM, Finance,
Projects, and Legal teams to ensure strategy execution.

- Support leadership presentations, board reviews,
and strategic decision -making.

Qualifications & Experience

- MBA / PGDM in Strategy, Marketing, Finance, or
Business Management

- 6–10 years of experience in real estate sales
strategy, consulting, or business analytics

- Robust understanding of residential real estate
markets, pricing, and sales lifecycle