Roles & Responsibilities:

We are looking for a Brand Lead to own and drive the entire brand charter for Noise, shaping its positioning, narrative, and long-term strategy while ensuring consistency across all consumer touchpoints. The role requires a strategic yet execution-focused person who can collaborate cross-functionally, lead integrated campaigns, manage agencies, and build a differentiated, consumer-centric brand backed by strong data insights.

Your Will Be's:

Brand Strategy & Positioning

- Own and evolve Noise’s brand identity, tone of voice, and narrative across platforms
- Define long-term brand vision aligned with business goals and product roadmap
- Ensure consistency of brand communication across digital, offline, and retail channels

Social Media & Content Leadership

- Lead overall social media strategy across platforms (Instagram, YouTube, Twitter/X, LinkedIn, emerging platforms)
- Drive content strategy, including campaigns, always-on content, product storytelling, and cultural moments
- Build scalable content frameworks that balance performance with brand storytelling
- Oversee in-house teams and agency partners for content creation and execution

PR, Influencers & Brand Partnerships

- Own PR strategy, including media relations, brand narratives, launches, and reputation management




- Build and maintain strong relationships with media, creators, and cultural stakeholders
- Drive influencer strategy aligned with brand positioning and GTM priorities
- Lead collaborations and partnerships that elevate brand credibility and reach

GTM & Launch Excellence

- Lead brand-led GTM strategy for new product launches and categories
- Partner with Product, Growth, and Performance teams to create integrated launch plans
- Ensure impactful storytelling across digital, retail, PR, and influencer touchpoints
- Track and optimize brand and launch performance metrics

The ideal Noisemaker

- 8-12 years of proven experience with post-graduate, managing all aspects of marketing.
- Experience working with large budgets and finding the most effective and efficient ways to reach customers.
- Robust understanding of Indian consumer culture, digital ecosystems, and creator economy
- Track record of building distinctive brands and executing high-impact launches
- Excellent storytelling, communication, and stakeholder management skills
- Experience managing large teams and agencies
- Data-driven mindset with a strong creative instinct
- Preferred Industry : Internet , D2C , Consumer Electronics , Beauty & Personal Care , Wellness & Fitness , Gaming

📌 Lead- Brand Marketing (Gurugram)
🏢 Recognized
📍 Gurugram