01 Aug
|
Important Group
|
Pune
01 Aug
Important Group
Pune
Role overview & Key responsibilities:
This role exists to directly contribute to revenue by building a repeatable demand generation engine that works with sales to create qualified pipeline and closed deals. This is not a brand -only or social media role. Success is measured by pipeline and revenue influence.
1. Revenue -Led Demand Generation
- Own marketing -sourced and marketing -influenced pipeline
- Design campaigns that generate SQL -quality leads, not just MQLs
- Work closely with sales to define ICPs, buying committees, and deal stages
2. Account -Based & Enterprise Marketing
- Run ABM campaigns for priority enterprise accounts (ESG heads, procurement, CXOs, hospitals, institutions, etc.)
- Create targeted narratives for different stakeholders in the buying journey
- Support sales with account intelligence, pitch decks, case studies, and follow -ups
3. Founder - & Category -Led Growth
- Leverage founder voice, POVs, and insights to build credibility and demand
- Help position PadCare as a category leader, not just a service provider
- Drive LinkedIn, events, partnerships, and thought leadership initiatives
4. Performance Marketing
- Run and optimize LinkedIn & Google campaigns focused on high -intent audiences
5. Content That Converts
- Own high -impact assets: case studies, one -pagers, landing pages, ESG narratives
- Collaborate with internal teams to convert wins into sales -enablement content