01 Aug
|
Leading
|
Mumbai
This role is for one of the Weekday's clients
Salary range: Rs 700000 - Rs 1400000 (ie INR 7-14 LPA)
Min Experience: 1 years
Location: Bengaluru, Karnataka, Mumbai
JobType: full time
Key Responsibilities
- Develop and execute strategic growth and brand initiatives aligned with business objectives.
- Lead marketing and communication programs across campaigns, events, and integrated channels to drive brand visibility and customer engagement.
- Build strong positioning, messaging frameworks, and value propositions for customers, partners, and internal stakeholders.
- Work closely with cross-functional teams (Growth, Product, Content, Sales, etc.) to maintain consistent messaging across all touchpoints.
- Manage PR outreach, media engagement, press communications, and thought leadership initiatives to enhance credibility and reputation.
- Foster relationships with media, influencers, and key industry communities to accelerate brand reach and awareness.
- Track and analyze campaign performance metrics such as reach, engagement, brand sentiment, and conversion impact.
- Manage external partners including PR, creative, and media agencies to ensure timely and high-quality output.
- Act as a brand guardian, ensuring adherence to communication guidelines and strategic consistency across content.
Skills & Competencies
- Strong storytelling and narrative-building abilities with a strategic mindset.
- Proven experience in PR management, media relations, and reputation building.
- Hands-on experience running integrated marketing campaigns across digital, offline, and experiential channels.
- Excellent stakeholder management, communication, and presentation skills.
- Ability to handle sensitive communication and manage crisis messaging (preferred).
- Experience partnering with creative, media, and PR agencies.
Ideal Profile
- 2–3 years of experience in growth, brand communications, PR, or marketing communications.
- A strategic and creative thinker who can translate business goals into compelling brand narratives.
- Thrives in fast-paced environments with a balance of planning, execution, and optimization.
- A self-starter who drives outcomes and contributes to long-term brand and business growth.
📌 Growth Manager (Mumbai)
🏢 Leading
📍 Mumbai