External Job Description

Business objectives
• Identify, index and review market potential for Admixtures products in Project Sales
• Create a pipeline of projects (Pvt and Govt) and RMCs for admixture sales.
• Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers
• Coordinate with Concrete Technologist to conduct trials in time or troubleshoot issues on sites.
• Commercial negotiations with decision makers to clinch orders.
• Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site
• Coordinate with supply chain to ensure timely delivery on site.
• Ensuring timely collection of payments from distributor.
Technical Assistance
• Provide technical assistance pre and post sales at the project sites related to Admixtures products
• Undertake in office sampling through the Concrete Technologist for Admixtures products to build customer confidence
Market Development
• Detailed competition mapping and awareness of their progress on a site to site basis.
• Identify and engage with set of medium to large RMCs, consultants etc.



for the purpose of market expansion and upgradation
• Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance
• Brief about products and systems with Specifiers and Consultants to generate business
Training
• Identify and support RMCs and clients on practical application of Admixture products at regular intervals
• Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators
Market Intelligence
• Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market
• Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives
• Integrate with Research and Technology function for new product development based on feedback of product trends in the market
• Value Target for Admixtures Products in Project Sales
• Minimum product level value targets
• Stakeholder level value targets
• Product training plan compliance

📌 Executive N - Sales Engg - Admixtures (Noida)
🏢 Important Business
📍 Noida