JOB DESCRIPTION - Email Marketing

Specialist (B2C)

high priority list and we need a closure by 1st week of Sep.

JD : attached

Location : Trivandrum

5 days WFO.

Few pointers :

3 yrs - Email marketing (5 yrs total) - low code design

new segments- hands on segmentation is mandate

content refinement

About Us

Way.com — America’s dominant automotive super app, powering every mile for

over 10 million customers—from auto insurance and parking to EV charging and

more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we

deliver innovative, personalized solutions that transform car ownership. Featured by

Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of

fastest-growing companies worldwide and recognized as the top Product in

Insurance by UnitQ, we’re making car ownership easier, more affordable, and more

rewarding.

Job title : Senior B2C Email Marketing Specialist

Work Arrangement - On-site

Employment type: Full time

Role Overview :We are seeking a results-driven, detail-oriented Senior B2C

Email Marketing Specialist to lead our product-focused email marketing efforts.

This role demands deep expertise in Mailchimp, a strategic approach to customer

engagement, and the ability to drive product growth, retention, and conversions

through data-backed, high-impact campaigns.

Roles & Responsibilities

 Email Strategy & Execution – Develop and execute powerful email marketing

strategies that boost engagement, enhance retention, and drive conversions.

 Campaign Management – Plan, launch, and refine campaigns, automations, and

workflows using Mailchimp and other relevant platforms.

 Audience Segmentation – Leverage customer insights to create segmented lists

and deliver personalized, targeted content.





 Performance Optimization – Run A/B tests on subject lines, content, and CTAs

to continually improve results.

 Cross-Functional Collaboration – Work with product, design, and content

teams to craft visually appealing, high-impact emails.

 Data & Analytics – Monitor key performance metrics, analyze results, and

provide actionable recommendations to maximize ROI.

 Compliance – Ensure all campaigns comply with regulations such as CCPA and

CAN-SPAM.

 Industry Awareness – Stay up to date with email marketing trends, tools, and

best practices to keep our strategies competitive.

Preferred Skills and Qualifications

 4–6 years of hands-on experience in B2C email marketing, ideally within

digital product or SaaS environments.

 Proven expertise in Mailchimp, including automation setup, audience

segmentation, and performance reporting.

 Solid understanding of customer journey mapping and lifecycle marketing

strategies.

 Working knowledge of HTML/CSS for email design is a plus, though not

mandatory.

 Strong data-driven approach, with experience using tools such as Google

Analytics, UTM tracking, and campaign reporting dashboards.

 Ability to craft engaging, action-oriented email copy that drives conversions.

 Excellent analytical skills with a focus on tracking, measuring, and optimizing

campaign performance.

 Proficient in A/B testing and iterative experimentation to improve results.

 Exceptional communication and cross-functional collaboration skills.

Why you will love working with us?

 Opportunity to work for the #1 Auto Super app in the US.

 Opportunity to make a meaningful impact across 10+ million users.

 Dynamic, fast-paced, and innovation-driven work culture.

 Clear pathways for career growth in a rapidly scaling technology company.

 Competitive compensation.

📌 Email Marketing Specialist (Thiruvananthapuram)
🏢 Nameless
📍 Thiruvananthapuram