Job Responsibilities
• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site • Regularly produce various content types, including email, social media posts, blogs and white papers • Actively manage and promote our blog, and pitch articles to relevant third-party platforms • Edit content produced by other members of the team • Analyze content marketing metrics and makes changes as needed • Collaborate with other departments to create creative content ideas
Skills Required
• Bachelor’s degree in English, Journalism or related field • Knowledge of digital marketing tactics, including SEO, email marketing and web analytics • Excellent writing skills, as well as the ability to communicate and collaborate effectively • The ability to consistently meet tight deadlines • Experience using WordPress, Weebly, and/or Joomla! preferred