This role is for one of the Weekday's clients

Min Experience: 6 years

Location: Bangalore, Gurgaon

JobType: full-time

As the Director of Performance Marketing, you will spearhead all inorganic growth initiatives for our travel platform, driving scalable acquisition and revenue outcomes through data-led digital marketing strategies. You will oversee the planning, execution, optimization, and performance measurement of marketing campaigns across search, social, display, and emerging channels. This role requires a growth-focused leader with deep expertise in AdTech, audience segmentation, and full-funnel campaign execution using first-, second-, and third-party data. You will play a pivotal role in shaping the marketing roadmap, experimenting with innovative approaches, and elevating performance through strategic decision-making and operational excellence. Additionally, you will lead, mentor, and empower a high-performing team while working cross-functionally to align marketing strategies with organizational goals.

Key Responsibilities

- Own and manage the performance marketing budget, ensuring efficient allocation to maximize ROI and drive measurable growth.
- Develop and execute multi-channel digital marketing campaigns to support customer acquisition, engagement, retention, and revenue goals.
- Design and run growth experiments to validate new hypotheses and unlock scalable opportunities.
- Analyze customer behavior, funnel performance, and campaign insights to optimize conversions and improve lifecycle metrics.
- Lead targeted marketing initiatives leveraging 1P, 2P, and 3P data for personalized experiences and improved relevance.
- Ensure compliance with data privacy and security standards (e.g., DPDP, GDPR).




- Track and evaluate campaign performance across platforms, implementing continuous optimization and best practices.
- Establish KPIs and dashboards to measure effectiveness and present insights and recommendations to leadership.
- Guide and develop the performance marketing team through coaching, mentorship, and capability building.
- Stay ahead of industry trends, new tools, and evolving digital marketing strategies, particularly within the travel ecosystem.

Key Requirements

- Bachelor’s degree in Marketing, Business, or a related field.
- 8+ years of experience delivering high-impact performance marketing outcomes, ideally within the travel sector.
- Proven ability to manage significant marketing budgets and resources efficiently.
- Hands-on experience running 360° campaigns across major digital platforms (Google, Meta, X, LinkedIn, etc.).
- Strong understanding of growth frameworks, experimentation methods, A/B & multivariate testing.
- Expertise with data-driven audience segmentation and personalization using 1P/2P/3P data.
- Advanced analytical skills and the ability to translate complex data into actionable strategies.
- Strong team leadership capabilities with experience inspiring and developing high-performing teams.
- Outstanding communication, presentation, and stakeholder management skills.
- Adaptable, innovative mindset with the ability to thrive in a fast-paced, high-growth environment.
- Deep interest in travel industry trends and evolving customer behavior.

Benefits

- Competitive compensation & benefits
- Private medical insurance
- Family-friendly, collaborative culture
- High-impact role with robust career growth opportunities

Skills

- Performance Marketing
- Google Ads
- Meta / Facebook Marketing
- Data-Driven Marketing

📌 Director, Performance Marketing (Bengaluru)
🏢 Leading
📍 Bengaluru