01 Aug
|
Important Group
|
Chennai
01 Aug
Important Group
Chennai
1. Digital Campaign Planning & Execution
- Plan and execute all digital marketing campaigns across web, SEO/SEM, database marketing, email marketing (EDMs), social media, and display advertising.
- Launch, manage, and optimize paid campaigns on Google Ads, LinkedIn Ads, and other platforms to increase brand awareness and generate a minimum of 20 quality leads per month.
- Monitor budgets, targeting, creatives, and performance metrics to improve ROI
2. Social Media Management
- Plan, monitor, and manage the company’s ongoing presence across all social media platforms
- Schedule and publish all social media posts as per the content calendar
- Strategize platform -wise social media plans in collaboration with the Content Marketing team
- Drive consistent growth in followers, engagement, and overall social media performance
- Generate weekly social media performance reports covering postings, reach, engagement, and follower growth.
3. Performance Tracking & Reporting
- Measure and evaluate digital marketing campaign performance against defined goals and KPIs
- Prepare weekly performance reports for all digital activities, including paid campaigns, website traffic, leads, and social media metrics
- Analyze insights and recommend optimization strategies based on performance data
4. Website & Landing Page Management
- Maintain and update the company website using WordPress, as and when required
- Create, optimize, and manage high -conversion landing pages on WordPress
- Ensure website content, forms, and CTAs are aligned with campaign objectives
5. Email Marketing & Database Management
- Design and execute email marketing campaigns (EDMs)
- Maintain, manage,
and regularly update marketing databases
- Execute email campaigns in a timely and compliant manner
- Track email performance metrics such as open rates, CTRs, and conversions
6. SEO & Online Presence
- Improve Google page rankings through ongoing SEO optimization
- Monitor keyword performance and optimize website pages for search visibility
- Ensure on -page SEO best practices are followed across web and landing pages
7. Process & Journey Ownership
- Design and manage digital marketing journeys and processes to ensure smooth and efficient campaign execution.
- Coordinate with internal teams to ensure alignment across content, design, and performance marketing
8. Innovation & Collaboration
- Brainstorm and explore new digital marketing platforms, tools, and promotional ideas with the team
- Identify innovative ways to capture customer attention and improve engagement across channel
We are looking for a results -driven Performance Marketing & Digital Growth Manager who will own end -to -end digital marketing strategy, execution, and optimization. This role requires a strong mix of performance marketing expertise, analytics capability, and hands -on execution across paid campaigns, SEO, website management, and social media.
If you are someone who thinks in terms of ROI, cost -per -lead, conversions, and growth, this role is for you.