Qualifications

● Bachelor’s degree in Communications, Marketing, Journalism, or a related field.

● 1–3 years of experience in content strategy, content creation, digital marketing, or a related

role.

Duties and Responsibilities

Content Planning & Strategy

● Assist the Creative Director in developing and executing content strategies aligned with brand

objectives and seasonal campaigns.

● Ideate and pitch creative content concepts for campaigns, product launches, and

collaborations.

● Research industry trends to ensure relevance and innovation in content output.

Content Development

● Collaborate with design, retail marketing, and video production teams to produce compelling

content for social media and retail channels.

● Write, edit, and proofread content to maintain brand voice consistency and uphold high-

quality standards.

● Support product launches, events, and campaigns through storytelling, messaging

frameworks, and campaign ideation.

● Work with the video production team to execute content shoots effectively.

Social Media & Community Engagement

● Stay updated with social media trends and platform best practices.

● Create engaging, platform-specific content for Instagram, YouTube, Facebook, LinkedIn, and

more.

● Drive community interaction and organic engagement through innovative storytelling.

Digital Marketing Support

● Use analytics tools to assess content performance and user engagement.

● Recommend and implement content improvements based on performance metrics.





Operations & Collaboration

● Coordinate with cross-functional teams to align messaging and communication goals.

● Manage content production timelines and feedback cycles from stakeholders.

● Assist in creating standard operating procedures (SOPs) for content creation and publication.

Training & Development

● Share content marketing best practices with internal teams.

● Stay current with emerging content tools, platforms, and trends.

● Demonstrate willingness to learn and integrate AI tools in marketing and content workflows.

Key Tasks

● Contribute to ideation and execution for store launches, product campaigns, and social media

initiatives.

● Own and elevate the brand’s digital presence with cohesive, compelling content.

● Collaborate closely with the Creative Director to deliver impactful brand experiences.

● Maintain a consistent brand voice across channels while tailoring messaging to each platform.

● Explore new content formats and storytelling techniques to drive innovation.

Requirements

Expertise and Skills

● Exceptional command of English (written and verbal).

● Proven experience in content creation for digital and social platforms.

● Familiarity with project management and content analytics tools.

● Strong conceptual thinking and creative ideation skills.

● Highly organized, proactive, and capable of managing multiple content streams.

● A team player with leadership potential.

Perks

ESI

PF

Health insurance

Overtime allowance

📌 Content Strategist (Kozhikode)
🏢 Important Group
📍 Kozhikode