This role is for one of Weekday’s clients
Salary range: Rs 700000 - Rs 900000 (ie INR 7-9 LPA)
Min Experience: 3 years
Location: Mumbai
JobType: full-time

About the Role:

We are seeking a dynamic and results-driven Campaign Manager with proven expertise in CleverTap to join our fast-paced marketing team. The ideal candidate will play a crucial role in the planning, execution, and optimization of multichannel marketing campaigns that drive user engagement, retention, and conversion. You will be the go-to person for all campaign orchestration—across mobile and web platforms—with a strong focus on using CleverTap for audience segmentation, journey creation, and performance tracking.

Key Responsibilities:

- Campaign Planning & Execution:
- Conceptualize and execute user engagement campaigns across app and web platforms to promote various content types, offers, or seasonal initiatives.
- Drive day-to-day campaign implementation using CleverTap, ensuring timely delivery and quality.

- User Segmentation & Targeting:

- Utilize CleverTap to build user segments based on behavior, demographics, and interaction patterns.
- Design personalized journeys using automation workflows to improve activation and retention.

- Multichannel Communication Strategy:

- Manage and optimize communication across channels including WhatsApp, push notifications, in-app messages, email, and SMS.
- Continuously A/B test messaging strategies and creatives to enhance performance metrics like CTR, conversion rates, and ROI.

- Performance Monitoring & ROI Tracking:





- Build integrated reports across campaign touchpoints to measure the effectiveness of each campaign.
- Track key performance indicators (KPIs) and provide actionable insights to optimize performance.
- Conduct post-campaign analysis and suggest improvements to enhance future campaigns.

- Budget & Timeline Management:

- Work closely with the Marketing Manager to manage campaign budgets, calendar, and timelines.
- Ensure all campaigns meet deadlines and remain within budget.

- Cross-functional Collaboration:

- Liaise with content, creative, product, and tech teams to ensure smooth execution and alignment on campaign goals.
- Partner with external agencies when needed to deliver quality creative and messaging assets.

- Influencer & Account Strategy Alignment:

- Collaborate with Key Account Managers to adjust campaign strategies based on influencer activity and user behavior.
- Continuously refine influencer engagement tactics to boost reach and credibility.

Requirements:

- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 3+ years of experience in campaign management with hands-on expertise in CleverTap.
- Demonstrated ability to manage cross-channel marketing campaigns and workflows.
- Solid analytical mindset with experience in campaign tracking and reporting.
- Excellent written and verbal communication skills.
- Familiarity with other marketing tools and analytics platforms is a plus.
- Self-starter with a proactive mindset, attention to detail, and the ability to manage multiple projects simultaneously.

📌 Campaign Manager (Mumbai)
🏢 Recognized
📍 Mumbai