Job
Title: Braze Analyst & Platform Configuration Specialist (Retail)

About the
Role:
We’re seeking a Braze Analyst & Platform Configuration Specialist to
support our CRM and Marketing Tech team in delivering personalized, data-driven
customer experiences. You’ll help configure and manage the Braze platform,
build campaigns, and ensure accurate data flows across our retail systems to
enable smarter, omnichannel engagement.

Key
Responsibilities:

- Build
and manage Braze campaigns (Email, SMS, Push, In-App, Content Cards).

- Use
Liquid, HTML, and basic JS for personalization.

- Configure
Canvases, user attributes, custom events, and segments.

- Collaborate
with Marketing and Data teams to ensure data accuracy and campaign
success.

- Monitor




Braze platform performance, troubleshoot issues, and suggest
optimizations.

What
You’ll Bring:

- 2–4
years of Braze experience in CRM or campaign ops roles.

- Robust
knowledge of campaign setup, segmentation, and personalization.

· Background in retail or
eCommerce environments and familiarity with retail or eCommerce data flows.

- Working
knowledge of HTML, Liquid, and basic SQL.

- Excellent
collaboration and attention to detail.

Bonus:

- Braze
Certification(s)

- Experience
with Sales Force Marketing Cloud, or any loyalty platforms

📌 Blaze Analyst (Chennai)
🏢 Important Group
📍 Chennai