01 Aug
|
Important Group
|
Kozhikode
01 Aug
Important Group
Kozhikode
Brand & Campaign Management
- Develop and execute integrated marketing campaigns across digital, social, influencer, retail, and BTL channels
- Ensure consistent, witty, and differentiated brand storytelling across all touchpoints
- Translate brand strategy into explicit, executable plans
Brand -Led Growth
- Manage and optimize performance marketing budgets
- Track and analyse ROI, ROAS, CAC, and conversion metrics
- Use insights to refine campaigns and improve efficiency
Retail & Consumer Experience
- Drive initiatives that increase retail footfall and in -store engagement.
- Lead new product launches and on -ground brand activations.
- Work closely with retail teams to elevate customer experience.
Influencer & Partner Ecosystem
- Build and manage relationships with influencers, creators, and media partners
- Execute influencer campaigns with a focus on both brand and performance outcomes
Collaboration & Execution
- Work closely with in -house creative, digital, and retail teams
- Coordinate agencies and external partners when required
- Own timelines, execution quality, and delivery
Requirements
- 4–6 years of experience in brand marketing or retail marketing
- Background in luxury, lifestyle, beauty, fashion, or FMCG preferred
- Solid understanding of digital marketing, performance marketing, influencer marketing, and retail activations
- Proven ability to balance creative thinking with data -backed decision -making
- Strong communication, project management, and stakeholder coordination skills
- Comfortable working in a high -ownership, rapid -paced, founder -led workplace
Mandatory Traits (Non -negotiables )
- Willingness to relocate to Calicut, Kerala
- Prior experience with national or metro -market brands
- Demonstrated ownership mindset (not execution -only roles)
- Ability to work on -ground with teams, not remotely manage brand work
- Comfort working in a bootstrapped, performance -oriented setup.
Why should you apply for this job?
- Direct access to founders and decision -makers
- Real P&L; and brand ownership, not narrow silos
- Faster growth curve than most metro brand rolls
- Opportunity to shape a national fragrance brand at scale
- Lower cost of living with higher quality of life compared to metros