Role Summary
Global Wave Dynamics is hiring a Growth Marketing & Demand Generation
Manager to drive high -quality
lead generation, and brand visibility.
This role functions as a key
extension of the Business Development team, ensuring
marketing efforts translate into high -intent
engagement, and measurable business outcomes.

Key Responsibilities


SEO & Website Performance


- Manage
SEO strategy and external agencies to improve organic traffic, keyword rankings, and domain authority

- Monitor
and optimize website performance, CTAs,
and conversion funnels

- Continuously
refine content and positioning based on performance
insights and user behaviour


Social Media & Brand Visibility

- Assist
in planning and executing the social media strategy and
content calendar aligned with business priorities

- Coordinate
with agencies to ensure consistent messaging,
engagement, and traffic growth

- Support
execution of content, creatives, and
campaigns based on ongoing strategic inputs and updates

- Identify
and implement high -performing content
formats and industry -relevant narratives


Growth & Lead Generation

- Support
execution of top -of -the -funnel pipeline
generation through email campaigns, paid media, and
inbound channels aligned with defined targets

- Assist
in executing and optimizing multi -channel campaigns to generate high -quality MQLs aligned
with target industries

- Track
and improve CPL, lead quality, and
conversion rates,



ensuring alignment with performance
expectations

- Coordinate
and liaise with other departments and proactively engagement, based on
business requirements, aligned with ongoing strategic direction from
Business Development leader.


Research & High -Intent Targeting

- Assist
in conducting structured research to identify high -intent companies and target segments

- Support
extraction of insights using tools such as GA4.

- Prepare
and deliver target account lists and
actionable market intelligence for focused outreach

- Track industry trends, competitor positioning, and
high -impact CTAs to support ongoing strategy refinement


Analytics, Reporting & Automation

- Assist
in building performance dashboards
across marketing channels

- Prepare weekly and monthly reports with explicit
insights and performance highlights

- Support data -backed campaign optimization efforts based on evolving priorities

- Assist
in implementing automation across marketing
and research workflows to improve efficiency


Strategic Alignment & Execution

- Execute
marketing initiatives in close coordination with
VP–Business Development, aligned with organizational
goals, KPIs, and timelines

- Translate




strategic direction into structured execution across
campaigns and channels

- Maintain
alignment across marketing, research, and
sales functions to ensure consistent progress


Key KPIs

- MQL volume and quality

- CPL, conversion rates, and campaign ROI

- Organic traffic and keyword growth

- Website conversion and CTA performance

- Pipeline contribution and high quality MQL generation leading to SQL

- Brand visibility and engagement