This role is for one of the Weekday's clients

Salary range: Rs 800000 - Rs 1500000 (ie INR 8-15 LPA)

Min Experience: 2 years

Location: mumbai, pune, Rajasthan, Gujrat

JobType: full-time

We are seeking a creative and data-driven AI Growth Marketing Specialist to drive content, campaigns, and lead generation for our products. This role combines strategic messaging, AI-driven content creation, and campaign execution to grow brand visibility, engagement, and conversions.

Key Responsibilities

- Content & Messaging: Develop positioning, messaging, and GTM collateral including decks, case studies, one-pagers, and ABM packs.
- Narrative Building: Translate insights from SMEs and customers into story-driven marketing assets.
- Campaign Execution: Plan, run, and optimize integrated campaigns across paid and organic channels.
- Performance Tracking: Measure and report on KPIs such as meetings, pipeline, CTR, CPC, and ROAS.
- Social Marketing: Manage founder and brand handles (LinkedIn, X, YouTube, Reddit) with a consistent and engaging voice.
- Content Creation: Write posts, carousels, and snippets that enhance visibility and thought leadership.
- Web & Conversion: Draft landing pages, blogs, and ad copy to drive engagement and conversions.
- Collaboration:



Work closely with design and development teams to ensure brand clarity and consistency.
- AI-Driven Workflow: Leverage AI tools for ideation, content creation, analytics, and automation to scale output.

Success Metrics (90–120 Days)

- Deliver 2–3 integrated content or growth campaigns per month with explicit goals for meetings and pipeline.
- Establish consistent social media cadence for founder and company accounts with measurable engagement.
- Achieve strong narrative clarity across all marketing channels and assets.
- Drive a +30% increase in demo requests or lead conversions.

Requirements

- 0–3 years of experience in SaaS, enterprise, or tech marketing (startup or agency experience preferred).
- Strong writing skills with the ability to produce clear, strategic, and persuasive marketing content.
- Hands-on experience running campaigns and tracking performance metrics.
- Familiarity with AI marketing and automation tools such as Webflow, ChatGPT, Perplexity, Notion AI, Zapier, HubSpot, GA4, LinkedIn Ads, and Google Ads.
- Proven ownership of GTM campaigns or product launches with measurable outcomes.

Nice-to-Haves

- Basic SEO knowledge.
- Light video editing skills.
- Experience in event marketing or community building.

📌 AI growth marketing (Pune)
🏢 Important Business
📍 Pune