We are searching for an experienced Manager to join our all-star team at adidas in Gurgaon.
Growing your career as a Full Time Manager is an amazing chance to develop useful skills.
If you are strong in communication, people management and have the right experience for the job, then apply for the position of Manager at adidas today!

Manager Digital Analytics – Digital Experience NPS

Area: eCom

Department: Digital Analytics

Direct Reporting Line: Senior Manager Digital Analytics

Indirect/secondary reporting line: n/a

Subsidiary/country: India

Location: Gurgaon

GSMS Grade: M4

Number of Personnel Managed: 0

Cost Center/Budget and/or

Revenue Responsibility: 4251908

1. General Purpose

As a Manager Digital Analytics (Digital Experience NPS) at adidas you deliver cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on different data sources (which are not limited to NPS only), you generate insights that help adidas better understand the consumer, expand reach, increase customer engagement and advocacy, and ultimately drive sales. You are part of a team that informs the adidas digital strategy and provides the factual basis for future consumer experiences and site development.

You will be someone that is constantly curious, always asking the right questions, whilst at the same time having a passion for data. Your visualization & storytelling skills are what is getting stakeholders to act on your recommendations. Finally, you are consumer-obsessed & look for ways to experiment, test and measure day in day out.

This opening is for our adidas office in Gurgaon, India. Your peers & direct stakeholders are mostly split across Gurgaon, Amsterdam (Netherlands) & Herzogenaurach (Germany). Most importantly, as a team we believe in collaboration and high-energy. You benefit from flat hierarchies and will be exposed to various organizational levels. Our team has practiced a hybrid working model for several years, so you will have no issues with fitting in and becoming a valued member in no time.

1. Key Responsibilities

Analytics

In this role, you will have the unique opportunity to dive deep into the Consumer Journey and Experiences across touchpoints to gather insights on the impact of our consumer facing activities on consumer engagement, loyalty, and sales. Tasks may include:





- Deliver simple and advanced analytics services by mining and analyzing data and generating fact-based insights, with a focus (but not exclusively) on Experience NPS and related data sources.

- Provide analytics services to stakeholders within Digital using various tools and data sources.

- Aligning with key business stakeholders to ensure and enable completion of projects.

- Translating business requirements into analytical needs and vice versa.

- Provide actionable insights out of unstructured data (Text analytics) which could be including sentiment analysis or other methodologies when appropriate

Consulting

- Provide stakeholders with actionable recommendations and calls for action based on your gathered insights. Translate gathered insights into engaging, actionable, and easy to digest insights presentations.

- Collaborate with stakeholders, supporting them in defining goals, selecting appropriate KPIs, monitoring performance and derive trends and opportunities

- Monitor the use of delivered insights and support the measurement and analysis of impact/benefit of those insights on business.

- Build and maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights.

- Help establish a fact-based culture in the organization by continuously improving data driven decision processes.

Innovation

- Explore newly available datasets to serve consumer insights use cases as we continue our data democratization journey as an organization.

- Develop best practices and share insights, tooling, and analytical methodologies across Market & Global Analytics teams worldwide.

- Challenge your stakeholders and the rest of the analytics team to adopt the latest available tools & insights for optimal decision making.

- Be an active member in a wide range of projects and topics such as insights extraction, analytics implementation, consumer journey and experience analytics, qualitative data, etc.

- Monitor and evaluate the implementation of the analytics toolset, ensuring the consistency of data quality and adoption of self-service tools.

Reporting & Visualization





- Co-create the next generation of self-service tools for our stakeholders on our state-of-the-art platform.

- Implement new reporting structures or support & maintain the existing one.

- Identify creative ways of automating and increasing efficiencies in recurring reporting needs across the team.

1. Key Relationships

- EU and Global Digital Analytics Team

- eCom Operations & Customer Service Teams

- Digital Product Teams

- Digital Strategy, Ecosystem and Experience Design Teams

- Market Analytics Teams

- Business Units

1. Knowledge, Skills, and Abilities

1. Soft-Skills

- A love for sports and a passion for the brand

- A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer experience/satisfaction

- Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels mostly by remotely

- Excellent presentation skills and storytelling

- Collaboration skills, critical thinker, logical and pragmatic team player

1. Hard-Skills

- Advanced experience with quantitative and qualitative analytics tools and methodologies (NPS, VoC, consumer feedback, web, eCommerce, social, mobile, sentiment, CRM, etc.).

- Text/social media analytics experience is a plus

- Advanced skills and previous experience in working with SQL is a must

- Experience with visualization techniques and data analysis tool(s) is a plus e.g. Tableau, Power BI, Microstrategy Dossier

- Previous experience with Python is a plus, specifically NLP, sentiment & statistical analysis

- Basic Experience with ETL tools and automation techniques is a plus: e.g. Alteryx

- Basic Experience with web experience and marketing analytics tools is a plus: e.g. adobe Analytics, GA

- Solid project management skills, including the ability to work on several projects simultaneously

- Proficient in MS Office - expert with MS Excel

- Fluent in English both verbally and written

1. Education & Professional Experience

- University degree in the field of Analytics, Marketing, Business or equivalent

- 4+ years of experience in Analytics

- Experience with digital marketing in a brand environment

- Experience in eCommerce environment

Benefits of working as a Manager in Gurgaon:

● Company offers great benefits
● Opportunities to grow
● Competitive salary

📌 Manager - Urgent Hire (Gurugram)
🏢 Important Group
📍 Gurugram