01 Aug
|
Demandlane
|
Karnataka
01 Aug
Demandlane
Karnataka
Video Ads Creative Producer
Location: 100% Remote (India)
Employment Type: Full Time
We are looking for a hands-on Video Ads Creative Producer who can create high-performing short-form video ads for performance marketing campaigns.
This is not a pure copywriting or brand-design role. The primary requirement is the ability to conceptualize, produce, and edit video ads quickly using AI tools, creators/UGC, stock assets, screen recordings, motion graphics, and raw footage. The person should have a strong creative eye and should understand what makes a video ad work: hook, pacing, storytelling, product clarity, visual flow, and thumb-stopping execution.
Copywriting and ad strategy are good-to-have skills, but video creation is mandatory.
What You'll Do
- Create short-form video ads for platforms like Meta, Instagram, YouTube Shorts, TikTok-style formats, and other paid channels.
- Convert ad briefs, product insights, competitor references, and campaign learnings into clear video concepts.
- Produce multiple ad variations around different hooks, angles, CTAs, formats, and visual treatments.
- Edit videos end-to-end using footage, AI-generated assets, UGC/creator content, stock clips, screenshots, product flows, voiceovers, captions, and motion elements.
- Use AI/video tools to speed up production and create scalable ad creatives.
- Coordinate with creators, actors, freelancers, or internal team members when required for video production.
- Work closely with performance marketing and creative strategy teams to understand what is working and iterate quickly.
- Bring fresh references, trends, formats, and video ideas proactively.
- Maintain a fast creative production pipeline so the ads team always has enough videos to test.
Must-Have Skills
- Relevant experience in video editing, ad production, creative production,
UGC ad creation, or performance video creatives.
Strong hands-on video editing and production skills.
- Ability to create performance marketing videos, not just polished brand videos.
- Good understanding of hooks, pacing, captions, visual hierarchy, CTA placement, and mobile-first formats.
- Experience creating short-form ads, UGC-style videos, product explainer videos, or social media ad creatives.
- Comfort with AI video/image/voice/editing tools and willingness to experiment with new tools.
- Ability to take a rough idea and convert it into a usable ad video with minimal hand-holding.
- Strong creative eye for what looks engaging, clear, and conversion-focused.
- Good communication skills and ability to work with marketing/campaign teams.
Nice to Have
- Basic copywriting ability for hooks, captions, headlines, and CTA lines.
- Experience working with D2C, app, SaaS, gaming, edtech, fintech, or other performance-led businesses.
- Experience managing UGC creators, actors, freelancers, or video shoots.
- Understanding of Meta Ads / paid social creative testing.
- Ability to analyze winning ads and break down why they work.
Additional Requirements
- Remote position: Must have a reliable high-speed internet connection (multiple providers preferred) and power backup
- Willingness to be an individual contributor (IC) and take ownership of specific marketing channels or business verticals
What We Offer
- Opportunity to make a significant impact in a growing company
- Remote work flexibility
- Market-competitive salary and benefits package
- Continuous learning and professional development opportunities
- Collaborative and innovative work environment
If you're passionate about performance oriented creatives, thrive in a data-driven environment, and are ready to take your career to the next level, we want to hear from you!
📌 Video Ads Creative Producer (Karnataka)
🏢 Demandlane
📍 Karnataka