- Develop and implement strategic marketing plans for a specific business unit
- Responsible for marketing budget plan and meeting organization goals
- Responsible for running LeadGen initiatives for the BU including inside sales function for the unit
- Utilize industry and organizational knowledge to develop and execute marketing ideas
- Keeps up-to-date with marketing best practices
- Identify marketing opportunities and develop success strategies to leverage them
- Responsibilities include
Brand Management, Digital Marketing, Vendor Management, Media Planning, Channel Marketing, Event Management, Product Marketing, Campaign Management, Market Research, Go-to-Market Strategy, Social Media Marketing, Marketing Awareness Campaigns, Demand Generation / Lead Generation Activities, Web Analytics,
Web Seminars & Blogs etc.
- Coordinate and review content creation & publishing of newsletters (internal or external), organizations website, and social media pages etc.
- Develop communication roadmaps with transparent milestones and deliverables and plan unified communication strategies through all mediums of communication to target audience
- Accountable for brand initiatives and provide marketing leadership to all brand building related activities by ensuring brand consistency
- Create brand value by being a business driver and digital catalyst
- Demonstrated ability in Thought Leadership initiatives