Job description

Position: Campaign Manager GTM & Demand GenerationLocation: Remote

Role Overview

We are looking for an experienced Campaign Manager to plan, execute, and optimize integrated outbound campaigns across email, calling, and digital channels for our core practice areas. This role will own the 30-60-90 day campaign execution plan, working closely with Business Development (BD) & Marketing Managers, and managing a small team of Lead Generation Specialists.

Key Responsibilities

- Own end-to-end execution of GTM outreach campaigns across target sectors, practices and geographies
- Translate strategic campaign plans into actionable weekly execution roadmaps
- Manage and mentor 2 Lead Generation Specialists (email + calling campaigns)
- Design and optimize multi-touch outreach sequences (email, LinkedIn, calling)
- Ensure alignment of messaging with industry use cases and solution value propositions
- Monitor and improve key metrics: open rates, response rates, SQL conversion, pipeline creation
- Drive segmentation, targeting, and account prioritization (ABM-lite approach)
- Collaborate with BD and sales teams to ensure smooth handoff of qualified leads
- Manage campaign tools (CRM, email automation platforms, data tools)
- Continuously refine messaging, scripts, and campaigns working closely with BD/Marketing Manager based on performance insights
- Create dashboards and provide weekly performance reports to leadership




- Ensure adherence to global outreach compliance and best practices
- Experience & Qualifications

- 67 years of experience in B2B campaign management / demand generation, in IT services or digital solutions
- Proven track record in running international outbound campaigns (US, Europe, Middle East, or APAC markets)
- Strong experience in email marketing, cold outreach, and lead generation programs
- Experience managing or mentoring junior resources / SDRs / lead gen teams
- Familiarity with technology services domains (Digital, App Modernization, Data, AI, Cloud) is preferred
- Hands-on experience with tools such as:

- CRM (HubSpot, Salesforce, Custom)
- Email automation (Apollo, Outreach Cognism, etc.)
- LinkedIn Sales Navigator and data tools

Must-Have Skills

- Robust campaign execution discipline with attention to detail
- Excellent written and verbal communication skills (global client-facing)
- Data-driven mindset with ability to analyze and optimize campaigns
- Experience in multi-channel outbound strategies
- Ability to manage multiple campaigns simultaneously across industries
- Strong ownership mindset and ability to work independently

Nice-to-Have Skills

- Exposure to Account-Based Marketing (ABM)
- Experience in global IT services or consulting firms
- Familiarity with AI-powered outreach and personalization tools
- Basic understanding of marketing analytics and funnel metrics

📌 Campaign Manager (Kerala)
🏢 PANAPPS INTERNATIONAL
📍 Kerala