- Develop go-to-market strategies for new products, including product positioning, pricing, and promotional activities.
- Conduct market research to identify trends, competitors, and customer needs to inform product development and launch plans.
- Collaborate with cross-functional teams to launch new products by developing marketing materials, training sales forces, and executing promotional campaigns.
- Analyze sales data and market trends to optimize product portfolios and improve overall business performance.
Job Requirements :
- 1-5 years of experience in pharmaceutical or life sciences industry with a focus on product marketing or management.
- Strong understanding of product branding, competitive analysis, market research and analysis (market research), product launch, product knowledge (product planning).
- Proven track record of successfully launching recent products or managing existing ones through their lifecycle from concept to retirement.