Role & responsibilities

- Develop and execute hyper-local marketing plans for new clinic launches.

- Coordinate grand opening events, community outreach programs, and free health camps to maximize patient footfall.

- Ensure timely deployment of all branding materials, signage, and launch collaterals.

- Execute BTL marketing activities including door-to-door campaigns, apartment activations, corporate tie-ups, and school/college health drives.

- Manage production and distribution of marketing collaterals such as flyers, brochures, banners, and standees, while monitoring promoter performance and lead generation.

- Coordinate local ATL campaigns including newspaper advertisements, radio, regional TV, and outdoor media in collaboration with central marketing teams and agencies.

- Identify high-impact local media opportunities aligned with the target audience.

- Source, negotiate, and manage vendors, printers, event agencies,



and fabrication partners while ensuring timely execution within the approved budget.

- Monitor campaign performance, analyze ROI, track footfall and lead generation, and gather market intelligence and competitor insights to improve future launch strategies

Preferred Candidate Profile :-

Candidates who have experience in:-

- New clinic/store/branch launches

- BTL & ATL marketing

- Hyperlocal marketing

- Event & activation management

- Vendor management

- Community outreach

- Field marketing

- Footfall and lead generation

Top preference: Professionals from Hospitals, Diagnostics, Health-Tech, Pharmacy Retail Chains, or Multi-location Retail Brands with experience in launching recent clinics/stores and executing ATL & BTL marketing campaigns.

📌 Lead_ Marketing ( OPD Clinic Launch, ATL & BTL Marketing ) (Jharkhand)
🏢 Capital Agency Ranchi
📍 Jharkhand