Social Media Manager 1 Renewable Group
Remote (India) | Full-time | Shift starts 6:00 AM IST, aligned with Australian business hours (AEST)

About Us
1 Renewable Group is a quick-growing Australian renewable energy company delivering solar, battery storage, heating & cooling (HVAC), and energy efficiency upgrades to homes and businesses across Victoria and New South Wales. We operate under Australia's government-backed energy upgrade programs, helping thousands of households cut their energy bills while reducing emissions. As we scale, our brand presence is a key growth driver and we're looking for a talented Social Media Manager to own it.

The Role
You'll take full ownership of 1 Renewable's digital brand presence from daily content and community engagement through to paid performance campaigns that directly generate customer leads. This is a hands-on role for someone who can think strategically, execute independently, and treat lead cost and conversion as seriously as likes and reach. You'll work closely with our Australian sales team, so your content pipeline directly feeds revenue.

Key Responsibilities

Content & Brand:

- Develop and execute a monthly content calendar across Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile
- Create engaging content: posts, reels, stories, installation showcases, before/after transformations, customer testimonials, and educational content on solar, batteries, and energy savings
- Design graphics and edit short-form videos (Canva, CapCut, or Adobe Creative Suite)
- Maintain consistent brand voice, visual identity, and messaging across all channels




- Liaise with external marketing agencies to facilitate brand nurturing and development

Performance Marketing:

- Plan, launch, and optimise paid campaigns on Meta Ads and Google Ads with lead generation as the primary objective
- Build and manage full-funnel campaign structures: prospecting, retargeting, and lookalike audiences
- Set up and maintain pixel/conversion tracking, custom audiences, and attribution
- Manage ad budgets and continuously optimise for cost per lead and lead quality
- A/B test creatives, copy, and audiences to improve performance

Community & Reporting:

- Respond to comments, DMs, and reviews promptly and professionally to protect brand reputation
- Monitor competitors and industry trends in the Australian residential energy market
- Deliver weekly performance reports covering reach, engagement, lead volume, cost per lead, and campaign ROI
- Coordinate with the sales team to ensure smooth lead handover and feedback on lead quality

Working Hours

- Shift starts at 6:00 AM IST, Monday to Friday, to align with the Australian business day (AEST)

Requirements

- Minimum 4 years experience managing social media for a brand or agency
- Proven portfolio of content created and accounts grown (attach links with your application)




- Advanced knowledge of Meta Ads functionality and performance marketing campaign structure, audience targeting, retargeting, pixel/conversion tracking, and budget optimisation
- Advanced knowledge of SEO and Google Business Profile optimisation
- Strong graphic design and video editing skills with a sharp eye for detail
- Excellent written English all copy targets Australian homeowners
- Data-driven mindset: comfortable with analytics, reporting, and making decisions based on numbers
- Comfortable with an early start shift begins 6:00 AM IST to match Australian hours
- Self-driven and reliable able to deliver a consistent content calendar without daily supervision

Preferred (Bonus)

- Experience marketing Australian-based products or brands to Australian audiences
- Experience in solar, renewable energy, home improvement, or trades marketing
- Familiarity with lead generation funnels, landing pages, and CRM handover (e.g. GHL)
- Experience with scheduling/management tools (Meta Business Suite, Buffer, Hootsuite, Later)
- Basic understanding of Google Analytics and UTM tracking

What We Offer

- Fully remote role with a growing Australian company
- Direct ownership of the brand — your work visibly drives business growth
- Long-term stable position with growth opportunities as the marketing function expands
- Exposure to the booming renewable energy industry

How to Apply
Send your resume along with links to social media accounts you've managed and examples of paid campaigns you've run (screenshots of results welcome). Applications without a portfolio will not be considered.

📌 Social Media Manager (Maharashtra)
🏢 1 Renewable
📍 Maharashtra