Role Overview:
This is a high-impact hybrid role combining Offer Development (4050%) and GTM Strategy & Execution (5060%). The role is responsible for building a strong innovation pipeline and ensuring successful market launches through structured GTM planning.
Key Responsibilities
1. Offer Development & Innovation (4050%)
- Identify consumer, category, and competitive opportunities through deep insights
- Develop differentiated product propositions and long-term brand strategy
- Lead product, pack, and communication development with internal and external stakeholders
- Drive agency briefs, creative development, and consumer validation
- Ensure cross-functional feasibility across R&D;, manufacturing, legal, and supply chain
2. GTM Planning & Execution (50%+)
- Translate developed offers into robust GTM and launch plans
- Collaborate with Sales teams for seamless market execution
- Monitor launch performance and optimize in-market strategies
- Track business metrics and ensure delivery against growth objectives
Key Deliverables
- Strong innovation and offer pipeline
- Successful product launches with measurable business impact
- High-quality execution of GTM strategies