We are looking for a Senior Facebook Ads Specialist with a strong background in performance-driven eCommerce advertising. You will own full-funnel strategy and execution of paid social campaigns, focusing on website conversions, ROAS improvement, and recent market scaling. You'll play a key role in driving revenue across global D2C websites and mentoring junior team members.

Key Responsibilities

Strategy & Campaign Management

- Lead performance marketing strategy for Meta (Facebook & Instagram) Ads across assigned brands and markets.
- Design and manage high-ROI campaigns optimized for eCommerce conversions Add to Cart, Initiate Checkout, Purchase.
- Own full-funnel structure prospecting, retargeting, and retention across Meta platforms.

Audience & Funnel Optimization

- Create and optimize segmented campaigns using custom, lookalike, and behavioral audiences.
- Utilize dynamic product ads, feed-based targeting, and audience exclusions to maximize performance.

Performance Analysis & Reporting

- Track campaign effectiveness using Meta Ads Manager, GA4, Meta Pixel, and internal dashboards.
- Analyze KPIs (ROAS, CPA, CTR, CVR, CAC, AOV) and drive actionable insights for constant improvement.
- Report weekly/monthly performance to senior stakeholders and contribute to planning discussions.





Testing, Scaling & Innovation

- Lead A/B testing across creative, audience sets, placements, and bidding strategies.
- Identify scaling opportunities for top-performing campaigns while maintaining healthy ROAS and CAC.
- Collaborate with content and design teams to develop thumb-stopping creatives.

Team Collaboration & Mentorship

- Collaborate cross-functionally with SEO, PPC, Email, and Web Analytics teams for integrated campaigns.
- Support and mentor junior Facebook Ads Specialists, reviewing campaigns, guiding optimizations, and sharing best practices.

Qualification

- 4–6 years of hands-on experience in managing Meta Ads for eCommerce websites.
- Proven track record of improving ROAS and scaling campaigns in international markets (UK/EU preferred).
- Deep understanding of performance marketing metrics and buying psychology.
- Proficiency in GA4, Meta Pixel, and attribution modeling.
- Strong analytical mindset with advanced skills in Excel/Google Sheets.
- Experience in managing high budgets independently and scaling campaigns profitably.
- Strong verbal and written communication skills for internal and cross-team collaboration.

📌 Senior Meta ads Specialist (Telangana)
🏢 Comfort Click Softech
📍 Telangana