Your Role

We are looking for a highly skilled Google Analytics Developer to design, implement, and optimize web analytics solutions that enable data-driven decision-making across digital platforms. The ideal candidate will have strong expertise in Google Analytics, tag management, data integration, and reporting. You will work closely with business stakeholders, marketing teams, and developers to ensure accurate tracking, measurement, and actionable insights.

In This Role, You Will Play a Key Role In:

- Designing and implementing tracking strategies using Google Analytics 4 (GA4).
- Configuring and managing Google Tag Manager (GTM) for websites and applications.
- Developing and maintaining custom event tracking, conversion tracking, and user journey measurement.
- Integrating analytics platforms with marketing and advertising tools such as Google Ads, DV360, and Search Console.
- Creating dashboards and reports to provide meaningful insights into user behavior and business performance.
- Troubleshooting tracking issues and ensuring data quality, accuracy, and governance.
- Collaborating with development teams to implement analytics requirements across web and mobile platforms.
- Supporting A/B testing initiatives and performance optimization activities.
- Managing data exports and integrations with BigQuery and other reporting platforms.
- Providing recommendations to improve digital experiences through data analysis and customer behavior insights.

Your Profile

Top Technical Skills

1.



Google Analytics 4 (GA4)

- Advanced GA4 implementation, event modeling, conversion tracking, audience creation, and reporting.

- Google Tag Manager (GTM)

- Expertise in tag deployment, custom triggers, variables, data layer implementation, and debugging.

- JavaScript & Web Tracking

- Strong understanding of JavaScript, HTML, CSS, and browser debugging tools for analytics implementation.

- BigQuery & SQL

- Experience analyzing GA4 export data, writing complex SQL queries, and building scalable data solutions.

- Reporting & Visualization Tools

- Hands-on experience with Looker Studio, Power BI, or Tableau for dashboard creation and business reporting.

Required Qualifications

- Bachelor's degree in Computer Science, Information Technology, or a related field.
- 4+ years of experience in web analytics and digital tracking implementation.
- Strong experience with GA4, GTM, and Google Marketing Platform tools.
- Knowledge of data privacy regulations, consent management, and analytics governance.
- Experience with API integrations and data validation processes.
- Robust analytical and problem-solving skills.

Preferred Skills

- Experience with Firebase Analytics.
- Knowledge of Adobe Analytics or other web analytics platforms.
- Understanding of digital marketing channels and attribution models.
- Experience working in Agile environments.
- Google Analytics or Google Marketing Platform certifications preferred.

📌 Google Analytics Developer (Karnataka)
🏢 Capgemini
📍 Karnataka