- Planning, execution & reporting of consumer studies
- Detect any market opportunities enabling current product introduction in order to achieve company’s sales target.
- Market trend analysis, price positioning study & primary & secondary data analysis
- Conversion of consumer’s voice to technical needs & assessment
- Analyzing trends in Global and Indian market, Consumer latent need understanding to support short term & long term product proposals
- Building up product concepts in line with MSIL plan & competition approach
COMPETENCY REQUIRMENTS
TECHNICAL / FUNCTIONAL
BASIC UNDERSTANDING OF
- Automotive industry, vehicle segments, Indian customers understanding and competition scenario.
- Model development process / Timelines.
- Expertise in MS office [PowerPoint, Word, Excel] Tools
- Tools for consumer research
BEHAVIOURAL
- Excellent presentation & communication skills
- Self-driven, eager to learn and result-oriented.
- Well organized, highly motivated and able to work cross functionally.
- Good problem-solving and analytical skills
- Managing & working with CFT
- Multi-tasking skills
SPECIFIC EXPERTISE FOR FUNCTIONAL AREA
BASIC KNOWLEDGE OF
- Emerging Trends in Product, body type, technology, design etc.
- Vehicles segmentation understanding, Data analytics, Consumer voice translation to technical parameters.
- Excellent presentation & communication skills
EDUCATIONAL BACKGROUND
BE / B.Tech/ M Tech with MINIMUM 60% marks or Equivalent
📌 DM/MGR - Consumer Research & Advance Study Projects (India)
🏢 Maruti Suzuki India
📍 India
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