Company Description The Attention Co. is a premier personal branding and marketing studio specializing in helping founders, creators, and professionals establish impactful digital identities. Our services extend beyond superficial metrics, focusing on strategy-driven content, advanced growth systems, and monetization frameworks. Backed by deep experience crafting brands with followings exceeding 2 million, we operate across diverse industries, including entertainment, alcobev, and thought leadership. We are committed to delivering measurable results that drive genuine business success. We work heavily with: Long-form podcasts High-signal short-form content LinkedIn, Instagram, and YouTube as brand-building platforms This role is for someone who understands how personal brands actually grow , not just how to schedule posts. The Role We’re looking for a Social Media Lead who can own and scale personal brands end-to-end . Podcast experience is a strong plus , but what matters more is: Understanding content strategy Distribution logic Platform-specific thinking Consistency compounding You’ll work closely with the founder, editors, and creators to ensure content is not just posted — but positioned and pushed correctly . What You’ll Do 1. Personal Brand Strategy & Growth Build and execute social strategies for founders & creators Translate long-form content (podcasts, talks) into high-performing social assets Understand what to post, where, how often, and why 2. Platform Ownership Own Instagram, LinkedIn, and YouTube workflows Write captions, hooks,



and context that increase reach and saves Understand platform nuances (formats, timing, distribution) 3. Podcast-Led Content (Strong Plus) Manage social distribution for podcast content Decide what clips deserve push vs what doesn’t Coordinate with editors on cuts, hooks, and packaging 4. Performance & Iteration Track what’s working (reach, saves, watch time, comments) Iterate content formats based on performance Develop repeatable content systems, not one-offs 5. Coordination & Ownership Work closely with editors, designers, and creators Maintain content calendars and publishing discipline Ensure deadlines, quality, and consistency are met Who This Role Is For 3 years of experience managing social media for personal brands, creators, or founder-led pages Strong understanding of how creators scale , not just how brands post Comfortable with podcast-led ecosystems (or eager and quick to learn) Knows the difference between: Reach vs relevance Posting vs positioning Trends vs long-term brand equity Can think independently and take ownership This Role Is NOT For You If You’ve only managed static brand pages You rely purely on trends without strategy You’ve never worked with a founder or creator directly You need constant instructions to execute You’re looking for freelance / remote work What You’ll Get Work on high-quality personal brands from the inside Exposure to podcasts, founders, and long-form IPs Ownership and trust, not micromanagement Clear growth into Lead / Head of Social / Brand Strategist

📌 Social Media Lead (Personal Brands & Podcasts) (Maharashtra)
🏢 The Attention
📍 Maharashtra